GTM Strategist:
Win the Market in the Age of AI
GTM Strategist:
Win the Market in the Age of AI
GTM Strategist is the new go-to-market methodology, trusted by 8000 companies across the globe. It is up-to-date, supremely actionable, stage-appropriate and pragmatic.
Focus: Work with what you have and get the best out of it.
GTM Strategist:
Win the Market in the Age of AI
GTM Strategist is the new go-to-market methodology, trusted by 8000 companies across the globe. It is up-to-date, supremely actionable, stage-appropriate and pragmatic.
Focus: Work with what you have and get the best out of it.
Battle-tested strategies on companies like:
Battle-tested strategies on companies like:
Each stage of your go-to-market journey requires different playbooks
Each stage of your go-to-market journey requires different playbooks
Define your ICP, find product-market fit, implement growth loops, and find out which of the GTM motions work for you.
You are a hero of your story. You have the domain knowledge and expertise to conquer the market. We are here to support you with the tools that you need to make it happen: frameworks, checklists, and customized programs designed to support B2B SaaS founders on all stages of your go-to-market strategy.
Define your ICP, find product-market fit, implement growth loops, and find out which of the GTM motions work for you.
You are a hero of your story. You have the domain knowledge and expertise to conquer the market. We are here to support you with the tools that you need to make it happen: frameworks, checklists, and customized programs designed to support B2B SaaS founders on all stages of your go-to-market strategy.
Learn GTM
Go-To-Market Strategist:
Your Guide to Product-Market Fit
The best-selling book that will equip you with an actionable step-by-step strategy. Includes proven fill-in templates and examples that will speed up reaching your product-market fit and enable profitable traction.
Learn GTM
Go-To-Market Strategist - Your Guide to Product-Market Fit
The best-selling book that will equip you with an actionable step-by-step strategy. Includes proven fill-in templates and examples that will speed up reaching your product-market fit and enable profitable traction.
Implement GTM
Go-To-Market Checklist
with AI Prompts
Follow along step-by-step with templates, frameworks, and AI prompts that will help you get new customers for tech products in <14 days. Includes 100+ checkpoints from pre-launch to scaling phase, 84 AI prompts, 20+ workshops, 30+ templates, and much more.
Implement GTM
Go-To-Market Checklist
with AI Prompts
Follow along step-by-step with templates, frameworks, and AI prompts that will help you get new customers for tech products in <14 days. Includes 100+ checkpoints from pre-launch to scaling phase, 84 AI prompts, 20+ workshops, 30+ templates, and much more.
Let's do it together
Workshops, Consulting and Corporate Programs
Winning GTM strategy is proprietary. You are the one who has the final word, and we are here to support you with workshops and consulting programs that will bring all team members to the same page. Our approach combines fail-proof frameworks and proven methods, lots of best practices from all around the globe, and passion for the science that will fire up your team to bring out the best in them.
Let's do it together
Workshops, Consulting and Corporate Programs
Winning GTM strategy is proprietary. You are the one who has the final word, and we are here to support you with workshops and consulting programs that will bring all team members to the same page. Our approach combines fail-proof frameworks and proven methods, lots of best practices from all around the globe, and passion for the science that will fire up your team to bring out the best in them.
About Maja Voje
Maja Voje
Maja Voje
Maja Voje
Entrepreneur and Author
Entrepreneur and Author
Join the Mission
Connect with thousands of like-minded experts and get exclusive insights, resources, and updates.
Maja Voje helps companies build and execute winning go-to-market strategies. She is a best-selling author of Go-To-Market Strategist.
She spent 15 years working in growth and marketing across the spectrum of high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken to scaleups and over 800 startups.
One thing became painfully clear:
74% of products fail not because the products are bad but because of GTM mistakes.
And even average products succeed if the plan is solid.
And that became Maja’s mission: Give great products the fighting chance they deserve.
Maja invented the GTM Strategist method and created GTM Power Hour, GTM Checklist, GTM Masterclass, and many other resources. That helped thousands of companies to thrive in their go-to-market endeavors and focus their resources on where they have the highest chance of winning.
In her career, Maja Voje has helped several companies invest up to $10-25 million and scale from $20 million to $60-100 million in yearly revenue.
Maja Voje helps companies build and execute winning go-to-market strategies. She is a best-selling author of Go-To-Market Strategist.
She spent 15 years working in growth and marketing across the spectrum of high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken to scaleups and over 800 startups.
One thing became painfully clear:
74% of products fail not because the products are bad but because of GTM mistakes.
And even average products succeed if the plan is solid.
And that became Maja’s mission: Give great products the fighting chance they deserve.
Maja invented the GTM Strategist method and created GTM Power Hour, GTM Checklist, GTM Masterclass, and many other resources. That helped thousands of companies to thrive in their go-to-market endeavors and focus their resources on where they have the highest chance of winning.
In her career, Maja Voje has helped several companies invest up to $10-25 million and scale from $20 million to $60-100 million in yearly revenue.
Join the Mission
Connect with thousands of like-minded experts and get exclusive insights, resources, and updates.
Real People, Real Results
Phil Alves
Founder, DevStats
As an early-stage company, DevStats is currently exploring different go-to-market strategies. Before our session, I was uncertain if I was on the right track. I had many ideas but lacked focus. During the session, we did an informal positioning exercise that provided insights into how I could enhance my current positioning. We also reviewed the strategies I have attempted so far and discussed my ideas, addressing the challenges associated with each one. We did an exercise that helped me visualize the high value, low efforts motions and that's what I will be focusing on in the next few months.
Valentin Radu
CEO, Omniconvert.com
I felt like I lacked the entire understanding of the GTM levers and routes that I have for an initiative with disruptive potential.
The session with Maja helped me understand the mechanics of how to orchestrate the right people, and I found a bunch of nice viral loops.
I feel excited about what's next: I gained more clarity and a game plan that is more detailed than I expected.
I have already assembled the team and made the game plan to launch what aims to become the Global CRO benchmark for eCommerce.
Miguel Sureda
Founder, Anlak
I recently attended a consultancy session with Maja, after weeks following her LinkedIn posts and taking her Bootcamp lessons. She provided invaluable guidance in prioritizing and clarifying a high-value use case for our horizontal Software as a Service, targeting clients with a higher ARR. This strategic focus has provided us with a clear path to scale our solution in the market. The key, in my opinion, was the amount of pre-work and familiarization that Maja made before our meeting and that accelerated the process significantly! Highly recommend her services!
Warren Sadler
Co-founder and CTO, Therify
Maja is a power house! I was blown away by just how much information we were able to stuff into a 90-minute session. Maja has thought about every step of the GTM process, so I can't recommend her enough to founders looking to get their house in order.
Dima Durah
CEO, Living Assets
Working together was super helpful! I finally got clear on exactly who my ideal customers are and how to reach them. I also learned some great practical tips for creating a lead magnet that actually works, including smart ways to share it and get my network involved. Best of all, I'm now way more confident in my sales approach and truly believe in what I'm offering, which makes it so much easier to talk to potential customers. This was exactly what I needed to move forward!
Abe Sorock
Founder, LeadersAtlas
Maja's business savvy is only matched by her high energy. Working with her delivered actionable GTM strategies that are better than I would have come up with alone—and more than that, her thought partnership helped me find a deeper and more powerful positioning for my startup. Highly recommend the Power Hour, great investment of time!
Nenad Stojkovic
Founder and CEO, Blackfield Labs
The GTM strategy session with Maja Voje was honestly such a great experience. Maja has this rare combination of deep expertise and enthusiasm that makes it easy to connect with her and get the most out of the session. She gave us a clear direction—not just what we need to do, but exactly how to approach it and where to focus our efforts.
We went into the session expecting a lot, but Maja still managed to exceed those expectations. If you’re working on your GTM strategy and need someone who truly gets it, Maja is the person to call.
Wes Bush
CEO and Founder of ProductLed
“This book is a must-read for any founder who doesn't want to take the long, meandering road to finding product-market fit.”
Wes Bush
CEO and Founder of ProductLed
“This book is a must-read for any founder who doesn't want to take the long, meandering road to finding product-market fit.”
Robert Kaminski
Partner at Fletch
”Go-to-market strategy and finding product-market fit tends to be a 'black box', especially for founders. Maja's approach of tapping into experts across the dimensions of GTM aims to remove the uncertainty of what good GTM strategy looks like — and makes this book a must read for founders, marketings, and product teams.”
Robert Kaminski
Partner at Fletch
”Go-to-market strategy and finding product-market fit tends to be a 'black box', especially for founders. Maja's approach of tapping into experts across the dimensions of GTM aims to remove the uncertainty of what good GTM strategy looks like — and makes this book a must read for founders, marketings, and product teams.”
Sean Ellis
Author of bestseller Hacking Growth
”Maja's book is the best guide that I've seen for getting to product-market fit, and without PMF, sustainable growth is impossible.”
Sean Ellis
Author of bestseller Hacking Growth
”Maja's book is the best guide that I've seen for getting to product-market fit, and without PMF, sustainable growth is impossible.”
Real People,
Real Results
Phil Alves
Founder, DevStats
As an early-stage company, DevStats is currently exploring different go-to-market strategies. Before our session, I was uncertain if I was on the right track. I had many ideas but lacked focus. During the session, we did an informal positioning exercise that provided insights into how I could enhance my current positioning. We also reviewed the strategies I have attempted so far and discussed my ideas, addressing the challenges associated with each one. We did an exercise that helped me visualize the high value, low efforts motions and that's what I will be focusing on in the next few months.
Valentin Radu
CEO, Omniconvert.com
I felt like I lacked the entire understanding of the GTM levers and routes that I have for an initiative with disruptive potential.
The session with Maja helped me understand the mechanics of how to orchestrate the right people, and I found a bunch of nice viral loops.
I feel excited about what's next: I gained more clarity and a game plan that is more detailed than I expected.
I have already assembled the team and made the game plan to launch what aims to become the Global CRO benchmark for eCommerce.
Miguel Sureda
Founder, Anlak
I recently attended a consultancy session with Maja, after weeks following her LinkedIn posts and taking her Bootcamp lessons. She provided invaluable guidance in prioritizing and clarifying a high-value use case for our horizontal Software as a Service, targeting clients with a higher ARR. This strategic focus has provided us with a clear path to scale our solution in the market. The key, in my opinion, was the amount of pre-work and familiarization that Maja made before our meeting and that accelerated the process significantly! Highly recommend her services!
Warren Sadler
Co-founder and CTO, Therify
Maja is a power house! I was blown away by just how much information we were able to stuff into a 90-minute session. Maja has thought about every step of the GTM process, so I can't recommend her enough to founders looking to get their house in order.
Dima Durah
CEO, Living Assets
Working together was super helpful! I finally got clear on exactly who my ideal customers are and how to reach them. I also learned some great practical tips for creating a lead magnet that actually works, including smart ways to share it and get my network involved. Best of all, I'm now way more confident in my sales approach and truly believe in what I'm offering, which makes it so much easier to talk to potential customers. This was exactly what I needed to move forward!
Abe Sorock
Founder, LeadersAtlas
Maja's business savvy is only matched by her high energy. Working with her delivered actionable GTM strategies that are better than I would have come up with alone—and more than that, her thought partnership helped me find a deeper and more powerful positioning for my startup. Highly recommend the Power Hour, great investment of time!
Nenad Stojkovic
Founder and CEO, Blackfield Labs
The GTM strategy session with Maja Voje was honestly such a great experience. Maja has this rare combination of deep expertise and enthusiasm that makes it easy to connect with her and get the most out of the session. She gave us a clear direction—not just what we need to do, but exactly how to approach it and where to focus our efforts.
We went into the session expecting a lot, but Maja still managed to exceed those expectations. If you’re working on your GTM strategy and need someone who truly gets it, Maja is the person to call.
Wes Bush
CEO and Founder of ProductLed
“This book is a must-read for any founder who doesn't want to take the long, meandering road to finding product-market fit.”
Robert Kaminski
Partner at Fletch
”Go-to-market strategy and finding product-market fit tends to be a 'black box', especially for founders. Maja's approach of tapping into experts across the dimensions of GTM aims to remove the uncertainty of what good GTM strategy looks like — and makes this book a must read for founders, marketings, and product teams.”
Sean Ellis
Author of bestseller Hacking Growth
”Maja's book is the best guide that I've seen for getting to product-market fit, and without PMF, sustainable growth is impossible.”
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Free welcome gift: GTM Power Hour template
Free weekly newsletter + welcome gift
Subscribe to the GTM Strategist newsletter with best practices, hot tips, and tools.
Join more than 16,000 go-to-market strategists. In your inbox every Friday.
Free welcome gift: GTM Power Hour template