For tech founders, product managers, and growth experts
For tech founders, product managers, and growth experts
For tech founders, product managers, and growth experts
The Ultimate Go-To-Market Toolkit: From Strategy to Profit
The Ultimate Go-To-Market Toolkit: From Strategy to Profit
The Ultimate Go-To-Market Toolkit:
From Strategy to Profit
Get an actionable step-by-step strategy with proven fill-in templates and examples that will speed up reaching your product-market fit and enable profitable traction.
Get an actionable step-by-step strategy with proven fill-in templates and examples that will speed up reaching your product-market fit and enable profitable traction.
Get an actionable step-by-step strategy with proven fill-in templates and examples that will speed up reaching your product-market fit and enable profitable traction.
7500+
★★★★★
My eBook has helped more than 7500 business owners plan & execute their GTM strategy.
7500+
★★★★★
My eBook has helped more than 7500 business owners plan & execute their GTM strategy.
Go-To-Market Made Simple
Go-To-Market Made Simple
The Main Benefits You'll Enjoy
done
Understand your market better than ever:
Find opportunities where you will most likely win. Do that little by little - using a Beachhead Strategy, winning one segment at the time.
done
Understand your market better than ever:
Find opportunities where you will most likely win. Do that little by little - using a Beachhead Strategy, winning one segment at the time.
done
Understand your market better than ever:
Find opportunities where you will most likely win. Do that little by little - using a Beachhead Strategy, winning one segment at the time.
done
Find initial customers that are willing to pay:
ECP framework will help you get off the ground, show reasonable traction, and chase ideal customers later.
done
Find initial customers that are willing to pay:
ECP framework will help you get off the ground, show reasonable traction, and chase ideal customers later.
done
Find initial customers that are willing to pay:
ECP framework will help you get off the ground, show reasonable traction, and chase ideal customers later.
done
Pinpoint the perfect price:
They might say they love it, but will they pay for it? Move beyond guessing games like surveys and discover proven methods to accurately determine what customers are truly willing to pay.
done
Pinpoint the perfect price:
They might say they love it, but will they pay for it? Move beyond guessing games like surveys and discover proven methods to accurately determine what customers are truly willing to pay.
done
Pinpoint the perfect price:
They might say they love it, but will they pay for it? Move beyond guessing games like surveys and discover proven methods to accurately determine what customers are truly willing to pay.
done
Get clarity on your main acquisition channel:
You'll get a better understanding of where your customer spends their time and how to create sustainable growth.
done
Get clarity on your main acquisition channel:
You'll get a better understanding of where your customer spends their time and how to create sustainable growth.
done
Get clarity on your main acquisition channel:
You'll get a better understanding of where your customer spends their time and how to create sustainable growth.
done
Become faster at iterating and getting feedback:
Most startups have 3-18 months of "lifeline" to make it or break it. You'll get all the strategy and tools you need to drastically increase your chance of succeeding.
done
Become faster at iterating and getting feedback:
Most startups have 3-18 months of "lifeline" to make it or break it. You'll get all the strategy and tools you need to drastically increase your chance of succeeding.
done
Become faster at iterating and getting feedback:
Most startups have 3-18 months of "lifeline" to make it or break it. You'll get all the strategy and tools you need to drastically increase your chance of succeeding.
Not achieving product-market-fit is the biggest mistake a business can make
Are you frustrated by pouring effort and resources into your product only to see minimal traction in the market?
Do you sit there, questioning what it will take to make your product resonate with your audience and truly meet their needs?
You're certainly not in this struggle alone. Many entrepreneurs and product developers notice their products failing to capture the market's attention and realize that a strategic pivot is necessary.
The most successful products don't just happen by chance. They achieve Product-Market Fit.
And Product-Market-Fit has been the single most crucial, yet often neglected, element I've observed in my experience as a growth advisor.
Below are the reasons why that happens...
Not achieving product-market-fit is the biggest mistake a business can make
Are you frustrated by pouring effort and resources into your product only to see minimal traction in the market?
Do you sit there, questioning what it will take to make your product resonate with your audience and truly meet their needs?
You're certainly not in this struggle alone. Many entrepreneurs and product developers notice their products failing to capture the market's attention and realize that a strategic pivot is necessary.
The most successful products don't just happen by chance. They achieve Product-Market Fit.
And Product-Market-Fit has been the single most crucial, yet often neglected, element I've observed in my experience as a growth advisor.
Below are the reasons why that happens...
Here's why over 90% of companies fail to get through the Go-To-Market phase
Here's why over 90% of companies fail to get through the Go-To-Market phase
block
"Spray and Pray":
A high-risk, low-reward approach that can be detrimental. Failing to deeply understand the market and not finding the right opportunities as advised in the Beachhead Strategy can lead companies to target the wrong segments or enter overly competitive arenas without a winning edge.
block
"Spray and Pray":
A high-risk, low-reward approach that can be detrimental. Failing to deeply understand the market and not finding the right opportunities as advised in the Beachhead Strategy can lead companies to target the wrong segments or enter overly competitive arenas without a winning edge.
block
"Spray and Pray":
A high-risk, low-reward approach that can be detrimental. Failing to deeply understand the market and not finding the right opportunities as advised in the Beachhead Strategy can lead companies to target the wrong segments or enter overly competitive arenas without a winning edge.
block
Poor Pricing Strategies:
As pricing is a key mechanism for value exchange, companies often misalign their pricing with the value perceived by users, resulting in either undercharging and leaving money on the table or overpricing and losing potential customers.
block
Poor Pricing Strategies:
As pricing is a key mechanism for value exchange, companies often misalign their pricing with the value perceived by users, resulting in either undercharging and leaving money on the table or overpricing and losing potential customers.
block
Poor Pricing Strategies:
As pricing is a key mechanism for value exchange, companies often misalign their pricing with the value perceived by users, resulting in either undercharging and leaving money on the table or overpricing and losing potential customers.
block
Weak Positioning:
Not effectively controlling the story around their product or failing to differentiate their messaging for the target audience can result in a lack of standout presence in the market.
block
Weak Positioning:
Not effectively controlling the story around their product or failing to differentiate their messaging for the target audience can result in a lack of standout presence in the market.
block
Weak Positioning:
Not effectively controlling the story around their product or failing to differentiate their messaging for the target audience can result in a lack of standout presence in the market.
block
Ignoring Early Customer Profiles:
Companies often target their ideal customers too early without securing wins with more attainable customer profiles first, leading to struggles in gaining initial market traction.
block
Ignoring Early Customer Profiles:
Companies often target their ideal customers too early without securing wins with more attainable customer profiles first, leading to struggles in gaining initial market traction.
block
Ignoring Early Customer Profiles:
Companies often target their ideal customers too early without securing wins with more attainable customer profiles first, leading to struggles in gaining initial market traction.
block
Not building GTM systems:
Without a systematic approach, companies struggle to consistently reach the right customers and scale effectively, resulting in unpredictable growth patterns and challenges in achieving market penetration.
block
Not building GTM systems:
Without a systematic approach, companies struggle to consistently reach the right customers and scale effectively, resulting in unpredictable growth patterns and challenges in achieving market penetration.
block
Not building GTM systems:
Without a systematic approach, companies struggle to consistently reach the right customers and scale effectively, resulting in unpredictable growth patterns and challenges in achieving market penetration.
Here's what most successful
businesses do right:
done
Using the Beachhead Strategy:
Successfully applying lessons from special ops to develop strategic prowess and guerrilla-style tactics. This enables businesses to concentrate their resources effectively, establish a strong market presence quickly, and build momentum that paves the way for broader market adoption.
done
Using the Beachhead Strategy:
Successfully applying lessons from special ops to develop strategic prowess and guerrilla-style tactics. This enables businesses to concentrate their resources effectively, establish a strong market presence quickly, and build momentum that paves the way for broader market adoption.
done
Using the Beachhead Strategy:
Successfully applying lessons from special ops to develop strategic prowess and guerrilla-style tactics. This enables businesses to concentrate their resources effectively, establish a strong market presence quickly, and build momentum that paves the way for broader market adoption.
done
Effective Pricing Models:
Understanding and implementing diverse pricing strategies that capture the value created by their products leads to sustainable business models and revenue growth.
done
Effective Pricing Models:
Understanding and implementing diverse pricing strategies that capture the value created by their products leads to sustainable business models and revenue growth.
done
Effective Pricing Models:
Understanding and implementing diverse pricing strategies that capture the value created by their products leads to sustainable business models and revenue growth.
done
Strong Product Positioning:
Excelling in positioning their products effectively in the market ensures that they control the narrative and stand out to their target audience.
done
Strong Product Positioning:
Excelling in positioning their products effectively in the market ensures that they control the narrative and stand out to their target audience.
done
Strong Product Positioning:
Excelling in positioning their products effectively in the market ensures that they control the narrative and stand out to their target audience.
done
Focus on Growth Channels:
By learning and applying the seven proven-to-work channels for GTM companies, successful businesses build a sustainable and scalable customer acquisition engine.
done
Focus on Growth Channels:
By learning and applying the seven proven-to-work channels for GTM companies, successful businesses build a sustainable and scalable customer acquisition engine.
done
Focus on Growth Channels:
By learning and applying the seven proven-to-work channels for GTM companies, successful businesses build a sustainable and scalable customer acquisition engine.
done
Rapid Product Development and Feedback Loops:
Implementing rapid testing of UVPs and MVPs and learning from real-world data enables companies to iterate quickly and align their products closely with market needs.
done
Rapid Product Development and Feedback Loops:
Implementing rapid testing of UVPs and MVPs and learning from real-world data enables companies to iterate quickly and align their products closely with market needs.
done
Rapid Product Development and Feedback Loops:
Implementing rapid testing of UVPs and MVPs and learning from real-world data enables companies to iterate quickly and align their products closely with market needs.
Focus on what's mission-critical
You don't want to wait 14 years to become profitable (that's how long it took Uber).
Time is of the essence in the startup world, and making strategic, impactful decisions quickly is crucial.
The GTM Strategist is your step-by-step guide to embracing the mindset of 'You can do anything, but not everything.'
It's about focusing your efforts where they count, streamlining your path to success.
Discover how to achieve product-market fit and develop a sustainable business model, whether you're bootstrapping or seeking investment, all within 3 to 18 months.
Let's simplify your journey to success.
Focus on what's mission-critical
You don't want to wait 14 years to become profitable (that's how long it took Uber).
Time is of the essence in the startup world, and making strategic, impactful decisions quickly is crucial.
The GTM Strategist is your step-by-step guide to embracing the mindset of 'You can do anything, but not everything.'
It's about focusing your efforts where they count, streamlining your path to success.
Discover how to achieve product-market fit and develop a sustainable business model, whether you're bootstrapping or seeking investment, all within 3 to 18 months.
Let's simplify your journey to success.
The Ultimate Go-To-Market Blueprint
Step-by-Step: From idea to a successful launch
Step-by-Step:
From idea to a successful launch
A well-researched holistic guide through every element you need for a successful GTM strategy: from market research to pricing, positioning, and beyond.
135 practical frameworks and key insights from interviewing 100+ industry experts
Practical step-by-step examples and advice from growth experts at companies such as: Amplitude, Miro, Google, Paddle, Hubspot, Figma, MongoDB, The Predictive Index, CXL, Zebra BI, and many others.
Packed with 350 pages of actionable advice and practical examples
Table of Contents
Chapter 1
Go-to-Market Strategy (GTM)
How to use lessons from special ops to develop the strategic muscle and punching power to succeed when going to market. We play to win guerilla-style, and our objectives drive us.
Chapter 1
Go-to-Market Strategy (GTM)
How to use lessons from special ops to develop the strategic muscle and punching power to succeed when going to market. We play to win guerilla-style, and our objectives drive us.
Chapter 2
Market
How to understand your market better than ever and find opportunities where you will most likely win. We do that little by little - using a Beachhead Strategy - winning one beach at a time.
Chapter 2
Market
How to understand your market better than ever and find opportunities where you will most likely win. We do that little by little - using a Beachhead Strategy - winning one beach at a time.
Chapter 3
Early Customer Profile
The book will help you become laser-focused on NOT your ideal customer, but the one you can actually win in the first 3 to 18 months. This will help you get off the ground, show reasonable traction, and chase ideal customers later.
Chapter 3
Early Customer Profile
The book will help you become laser-focused on NOT your ideal customer, but the one you can actually win in the first 3 to 18 months. This will help you get off the ground, show reasonable traction, and chase ideal customers later.
Chapter 4
Product
How to develop rapid feedback loops MUCH faster by testing unique value propositions (UVPs), minimal viable products (MVPs), and get your analytics stack to learn from what actually happens when you test these assumptions.
Chapter 4
Product
How to develop rapid feedback loops MUCH faster by testing unique value propositions (UVPs), minimal viable products (MVPs), and get your analytics stack to learn from what actually happens when you test these assumptions.
Chapter 5
Pricing
The users may love the product, but will they pay for it? This is one of the most challenging elements for founders. All other GTM elements spend your money. Pricing makes it back. Pricing is just a mechanism of capturing and exchanging value that your product creates. In this chapter, you'll learn about the different pricing strategies that build a sustainable business model.
Chapter 5
Pricing
The users may love the product, but will they pay for it? This is one of the most challenging elements for founders. All other GTM elements spend your money. Pricing makes it back. Pricing is just a mechanism of capturing and exchanging value that your product creates. In this chapter, you'll learn about the different pricing strategies that build a sustainable business model.
Chapter 6
Positioning
Covers how to effectively position your product in the market to control the narrative, including a step-by-step positioning process, and special considerations for messaging tailored to your target audience to ensure your product stands out. It is not just what you say. It is how you say it. And you'll learn exactly how inside this book.
Chapter 6
Positioning
Covers how to effectively position your product in the market to control the narrative, including a step-by-step positioning process, and special considerations for messaging tailored to your target audience to ensure your product stands out. It is not just what you say. It is how you say it. And you'll learn exactly how inside this book.
Chapter 7
Growth
You'll learn the seven proven-to-work channels for GTM companies that are most likely to get the critical mass of traction. This will show you exactly where to find users and the most sustainable way to build a healthy and predictable acquisition engine and scale it with virality and other growth loops.
Chapter 7
Growth
You'll learn the seven proven-to-work channels for GTM companies that are most likely to get the critical mass of traction. This will show you exactly where to find users and the most sustainable way to build a healthy and predictable acquisition engine and scale it with virality and other growth loops.
Chapter 8
GTM System
How to bring the process to life so you can start scaling - to go from early adopters to early majority effectively. You'll find out exactly how to cross the chasm where 95% of innovations fail, and you'll see exactly how to get your company in shape for the growth stage.
Chapter 8
GTM System
How to bring the process to life so you can start scaling - to go from early adopters to early majority effectively. You'll find out exactly how to cross the chasm where 95% of innovations fail, and you'll see exactly how to get your company in shape for the growth stage.
Packed with 350 pages of actionable advice and practical examples
Table of Contents
Chapter 1
Go-to-Market Strategy (GTM)
How to use lessons from special ops to develop the strategic muscle and punching power to succeed when going to market. We play to win guerilla-style, and our objectives drive us.
Chapter 2
Market
How to understand your market better than ever and find opportunities where you will most likely win. We do that little by little - using a Beachhead Strategy - winning one beach at a time.
Chapter 3
Early Customer Profile
The book will help you become laser-focused on NOT your ideal customer, but the one you can actually win in the first 3 to 18 months. This will help you get off the ground, show reasonable traction, and chase ideal customers later.
Chapter 4
Product
How to develop rapid feedback loops MUCH faster by testing unique value propositions (UVPs), minimal viable products (MVPs), and get your analytics stack to learn from what actually happens when you test these assumptions.
Chapter 5
Pricing
The users may love the product, but will they pay for it? This is one of the most challenging elements for founders. All other GTM elements spend your money. Pricing makes it back. Pricing is just a mechanism of capturing and exchanging value that your product creates. In this chapter, you'll learn about the different pricing strategies that build a sustainable business model.
Chapter 6
Positioning
Covers how to effectively position your product in the market to control the narrative, including a step-by-step positioning process, and special considerations for messaging tailored to your target audience to ensure your product stands out. It is not just what you say. It is how you say it. And you'll learn exactly how inside this book.
Chapter 7
Growth
You'll learn the seven proven-to-work channels for GTM companies that are most likely to get the critical mass of traction. This will show you exactly where to find users and the most sustainable way to build a healthy and predictable acquisition engine and scale it with virality and other growth loops.
Chapter 8
GTM System
How to bring the process to life so you can start scaling - to go from early adopters to early majority effectively. You'll find out exactly how to cross the chasm where 95% of innovations fail, and you'll see exactly how to get your company in shape for the growth stage.
Free Bonus
Video and Workshop Templates
Fast Start Video Training
Dive into the essence of a successful product product launch with my Fast Start Video Training. This concise training provides essential strategies and insights to effectively bring your product to market, tailored for founders and product managers looking for a quick yet impactful start.
Fast Start Video Training
Dive into the essence of a successful product product launch with my Fast Start Video Training. This concise training provides essential strategies and insights to effectively bring your product to market, tailored for founders and product managers looking for a quick yet impactful start.
Community-Led Growth Fill-out Canvas
Drawing from my experience in building eight 10K+ member communities, I've crafted a comprehensive canvas that guides you through choosing the right platform, fostering engagement, and monetizing effectively. It's a perfect tool to cultivate a thriving community. The canvas offers actionable tactics tested for quick wins - imagine reaching 1,000 members in just 30 days.
Community-Led Growth Fill-out Canvas
Drawing from my experience in building eight 10K+ member communities, I've crafted a comprehensive canvas that guides you through choosing the right platform, fostering engagement, and monetizing effectively. It's a perfect tool to cultivate a thriving community. The canvas offers actionable tactics tested for quick wins - imagine reaching 1,000 members in just 30 days.
Market Problem Map Fill-out Template
This template simplifies understanding market needs and finding where to grow. It will guide your team alignment, strategy, and customer insights. You will be able to clearly define customer groups, spot their key issues, and rank these challenges in order of importance. It comes with a short explainer video to make it even easier to implement. It's iterative, adapting as you learn more about your market, helping you constantly unlock new market insights.
Market Problem Map Fill-out Template
This template simplifies understanding market needs and finding where to grow. It will guide your team alignment, strategy, and customer insights. You will be able to clearly define customer groups, spot their key issues, and rank these challenges in order of importance. It comes with a short explainer video to make it even easier to implement. It's iterative, adapting as you learn more about your market, helping you constantly unlock new market insights.
Positioning Fill-out Framework
Fill out this framework, and you'll end up with a fully developed positioning plan tailored to reach your product-market fit. This step-by-step framework will walk you through identifying your Ideal Customer Profile (ICP), differentiating your product, and honing your value proposition and unique selling points. Not only that, it will assist with practical implementation strategies for your fresh positioning. You will see growth user acquisition and sales, higher conversion rates, and more traction.
Positioning Fill-out Framework
Fill out this framework, and you'll end up with a fully developed positioning plan tailored to reach your product-market fit. This step-by-step framework will walk you through identifying your Ideal Customer Profile (ICP), differentiating your product, and honing your value proposition and unique selling points. Not only that, it will assist with practical implementation strategies for your fresh positioning. You will see growth user acquisition and sales, higher conversion rates, and more traction.
Free Bonus
Video and Workshop Templates
Fast Start Video Training
Dive into the essence of a successful product product launch with my Fast Start Video Training. This concise training provides essential strategies and insights to effectively bring your product to market, tailored for founders and product managers looking for a quick yet impactful start.
Community-Led Growth Fill-out Canvas
Drawing from my experience in building eight 10K+ member communities, I've crafted a comprehensive canvas that guides you through choosing the right platform, fostering engagement, and monetizing effectively. It's a perfect tool to cultivate a thriving community. The canvas offers actionable tactics tested for quick wins - imagine reaching 1,000 members in just 30 days.
Market Problem Map Fill-out Template
This template simplifies understanding market needs and finding where to grow. It will guide your team alignment, strategy, and customer insights. You will be able to clearly define customer groups, spot their key issues, and rank these challenges in order of importance. It comes with a short explainer video to make it even easier to implement. It's iterative, adapting as you learn more about your market, helping you constantly unlock new market insights.
Positioning Fill-out Framework
Fill out this framework, and you'll end up with a fully developed positioning plan tailored to reach your product-market fit. This step-by-step framework will walk you through identifying your Ideal Customer Profile (ICP), differentiating your product, and honing your value proposition and unique selling points. Not only that, it will assist with practical implementation strategies for your fresh positioning. You will see growth user acquisition and sales, higher conversion rates, and more traction.
100-Step
Go-To-Market Checklist
100-Step
Go-To-Market Checklist
100-Step Go-To-Market Checklist
To help you put the knowledge from the book into practice, I prepared a 100-Step Checklist in Notion and Google Sheets. It was battle-tested by companies I work with, and now it's available to everyone.
Follow the steps in this checklist to reach product-market-fit fast.
The checklist is applicable to SaaS, B2B and B2C businesses.
Each of the 100 tasks is described in detail. Most of them have attached how-to guides, examples, templates, videos, as well as links to best practices and other resources.
To help you put the knowledge from the book into practice, I prepared a 100-Step Checklist in Notion and Google Sheets. It was battle-tested by companies I work with, and now it's available to everyone.
Follow the steps in this checklist to reach product-market-fit fast.
The checklist is applicable to SaaS, B2B and B2C businesses.
Each of the 100 tasks is described in detail. Most of them have attached how-to guides, examples, templates, videos, as well as links to best practices and other resources.
To help you put the knowledge from the book into practice, I prepared a 100-Step Checklist in Notion and Google Sheets. It was battle-tested by companies I work with, and now it's available to everyone.
Follow the steps in this checklist to reach product-market-fit fast.The checklist is applicable to SaaS, B2B and B2C businesses.
Each of the 100 tasks is described in detail. Most of them have attached how-to guides, examples, templates, videos, as well as links to best practices and other resources.
How is the GTM strategist method different?
Frequently Asked Questions
Other Books
Advice from outliers and unicorns with millions in funding
"Oh you need to reach PMF first"
Theoretical advice and fluff
Author's endless self-praise
GTM Strategist
GTM Strategist
GTM Strategist
Advice for small, everyday startups
"Here's everything you need to reach PMF"
Practical & actionable frameworks. No-BS advice.
A system that is about you and for you
Here's what successful founders
say about the GTM Strategist
Maja was instrumental in refining our ICP and GTM strategy as a SaaS solution
★ ★ ★ ★ ★
In just under 60 days, our SaaS welcomed over 600 free users and 30 paid subscribers. According to Userpilot, “[f]or many [SaaS] companies, the ideal freemium conversion rate is around 2-5%.”Maja Voje and her insightful book, "Go-To Market Strategist," were instrumental in refining our Ideal Customer Profile (ICP) and Go-To...
Alexiomar
Amazing resource for growth marketers!
★ ★ ★ ★ ★
This is an incredible book, and very well written! I’ve been in the marketing field for a long time and this is definitely one of the best books I’ve read on go to market strategy and finding a market fit.If you are into growth marketing, you need this book!
Robert Rupp
Actionable insights and strategies
★ ★ ★ ★ ★
Maja very clearly has done her homework. As a GTM leader for a burgeoning AI company, the value I received from this book can't be measured.From conceptual understandings of the differences between ICP and ECP, to the viewpoints of competition and strategies of differentiation, Maja nails the step by step...
Cole
Amazing content, guidelines and case study
★ ★ ★ ★ ★
Maja is an awsome person with amazing experience and thinking. Her experience and knowledge is already valuable and with this book you will get perfect insight on how to rock your product, find a product market fit and plan great GO-TO market strategy. Awsome!!!
Jaka
Excellent bouquin avec des conseils immédiatement actionables.
★ ★ ★ ★ ★
La méthodologie s'applique pour n'importe quel type de business model : réseau social, marketplace, Saas, etc.Le livre décris tout les concepts business important à connaitre pour un entrepreneur pré-product market fit.De plus il y a des exemples concrets et récents qui étayent les concepts et conseils.Je recommande chaudement.
Parfait
This should be a mandatory read for every marketer or innovator.
★ ★ ★ ★ ★
Go-To Market Strategist by Maja Voje is an amazing book for anyone who wants to understand growth strategies and product market fit. She rightly deserves her reputation as one of the top 1% professionals in the field of growth, and this book is a testament to it.This field guide distils...
Yannick Khayati
The Best Playbook for any Founder
★ ★ ★ ★ ★
It's an excellent playbook. Maja has provided a fantastic approach to implementing a GTM strategy in this book, packed with theory, practice, examples, and visualizations to grasp the entire process. This is an ideal book for any startup founder. However, it is a must-have book for any marketer working with...
Ruben Lozano
Must-read for every CMO!
★ ★ ★ ★ ★
A comprehensive guide to various GTM strategies, depending on product, business model, venture type or market maturity. Not an easy evening reading - it requires solid understanding of digital marketing operations. The book is embracing and building on classics like "crossing the chasm", "lean start-up" and other important works. The...
Sebastian
An Indispensable Guide for Product Marketers
★ ★ ★ ★ ★
This book provides a comprehensive, step-by-step framework for finding the right market fit, the holy grail for any new product. Maja recognises that finding your true market is difficult; iterations and pivots are often needed along the way. Leveraging her lean, validated learning process gives product marketing teams the best...
Albert Nemet
Excellent guide
★ ★ ★ ★ ★
Maja 100% knows her stuff. So many books like this look at it through the lens of applying to already super-established businesses. But this is written in a way that makes it invaluable to startups and earlier stage companies taking something to market for the first time. Excellent book for...
Mike
Highly actionable, substantive and valuable especially for early stage solo founders
★ ★ ★ ★ ★
I'm a founder who also mentors other founders to build financially strong startup plans and have had my share of frustrations nailing down critical parts of startups' strategy, my own as well as those I mentor. The go-to-market strategy is probably one of the most misunderstood and wasted parts of...
Shubha K. Chakravarthy
A perfect roadmap to Product-Market Fit
★ ★ ★ ★ ★
Navigating the long and often chaotic road to product-market fit is no small feat, yet Maja excels in laying out a clear, step-by-step strategy to conquer it. The book is packed with frameworks and exercises that are not only easy to apply but also incredibly powerful for any founder or...
Juan Cruz Giusto
I could say that it is one of the best pieces of content I have read on the subject.
★ ★ ★ ★ ★
Maja did an incredible job, creating a very clear guide with excellent cases that take into account what we need today as leaders in growth, marketing, technology, and product. In a world like the present one, where thousands of startups and business models die every second, this is a must-read...
Marce Catano
Straight to the juice for busy founders
★ ★ ★ ★ ★
This is one of the very rare business books in which I highlighted passages in the very first chapter. Most business books today are overblown and ramble on and on for the first 100 pages without giving you any useful insights.This book is different. From the first chapter you will...
Kindle Customer
An MBA on the form of a book
★ ★ ★ ★ ★
Times have changed, and so have the strategies required to become successful with new products and services. I feel like Maja has been on the cutting edge of such changes and is well-positioned to share everything that only someone who has rolled up her sleeves would be able to do....
Pedrocli
A must-read for every founder
★ ★ ★ ★ ★
Most growth books are written by founders on how they did it 10 years ago. This book is one of the only modern sources on how to crack your go-to-market strategy in our new and fast world.As a 2nd time founder, this book is awesome and will save you a...
Daniel B.
Probably *the* best book on GTM out there at the moment
★ ★ ★ ★ ★
Very well structured and written by someone who clearly knows what she's writing about. The best aspects of the book in my opinion are:1). The way that concepts are explained using visual graphics which are clear and quick to understand2). Practical frameworks which the reader can adapt quickly to their...
ADSlondon
A must-read for founders looking for a step-by-step guide to finding product-market fit
★ ★ ★ ★ ★
This book is an absolute must-read for anyone looking to get product-market fit. It's packed with invaluable and actionable information that will save you months of detours and unnecessary errors.The step-by-step instructions are easy to follow and will guide you in achieving the desired PMF.And the best part? It's a...
Flor Graham
Great toolkit for tehnical founders
★ ★ ★ ★ ★
Great dump of information for all Tehnical founders that do not have time to read 15 books and be left confused with overwhelming information. This book gets straight to the point and helps you create actional plan for succsfull GTM. Highly recommended!
Miha Simonovski
Must read
★ ★ ★ ★ ★
This book is essential for anyone who wants to launch their own service or product, as well this book will perfectly help those who are in the startup ecosystem or want to make project launches in their company successful. Highly recommended
Lalabuy9948
Condensed Knowledge from the best books about Product Marketing
★ ★ ★ ★ ★
This is designed for bootstrapped companies/products, making it practical and concise.The author understood that the target readers wouldn’t have the luxury of time to delve into a lengthy book.It also references several bestsellers, like ‘Crossing the Chasm,’ providing key insights without the need for readers to go through these books...
Frederik Vosberg
Wes Bush
CEO and Founder of ProductLed
“This book is a must-read for any founder who doesn't want to take the long, meandering road to finding product-market fit.”
Wes Bush
CEO and Founder of ProductLed
“This book is a must-read for any founder who doesn't want to take the long, meandering road to finding product-market fit.”
Sean Ellis
Author of bestseller Hacking Growth
”Maja's book is the best guide that I've seen for getting to product-market fit, and without PMF, sustainable growth is impossible.”
Sean Ellis
Author of bestseller Hacking Growth
”Maja's book is the best guide that I've seen for getting to product-market fit, and without PMF, sustainable growth is impossible.”
Dr. Else van der Berg
Product Expert at Value Rebels
”She teaches what matters most: focus and simplicity. Maja Voje helps correct course with hand-picked and battle-tested frameworks created for pre-PMF or bootstrapped companies, accompanied by critical information on when to apply which.”
Dr. Else van der Berg
Product Expert at Value Rebels
”She teaches what matters most: focus and simplicity. Maja Voje helps correct course with hand-picked and battle-tested frameworks created for pre-PMF or bootstrapped companies, accompanied by critical information on when to apply which.”
Ben Williams
PLGeek
”Maja's guide simplifies go-to-market strategy, making it actionable for all, from startups to enterprises. It offers clear frameworks and real examples, centered around a 6-step canvas, making GTM pragmatic and accessible.”
Ben Williams
PLGeek
”Maja's guide simplifies go-to-market strategy, making it actionable for all, from startups to enterprises. It offers clear frameworks and real examples, centered around a 6-step canvas, making GTM pragmatic and accessible.”
Sara Stojanovski
Senior Product Manager at Glofox
”Maja Voje's 'GTM Strategist' redefines success playbooks, blending practical, actionable advice with insights from industry leaders. Its fresh take on Europe's market landscape offers more than strategies; it's a mentorship guiding founders to excel in GTM. A must-read, offering real substance over fluff.”
Sara Stojanovski
Senior Product Manager at Glofox
”Maja Voje's 'GTM Strategist' redefines success playbooks, blending practical, actionable advice with insights from industry leaders. Its fresh take on Europe's market landscape offers more than strategies; it's a mentorship guiding founders to excel in GTM. A must-read, offering real substance over fluff.”
Robert Kaminski
Partner at Fletch
”Go-to-market strategy and finding product-market fit tends to be a 'black box', especially for founders. Maja's approach of tapping into experts across the dimensions of GTM aims to remove the uncertainty of what good GTM strategy looks like — and makes this book a must read for founders, marketings, and product teams.”
Robert Kaminski
Partner at Fletch
”Go-to-market strategy and finding product-market fit tends to be a 'black box', especially for founders. Maja's approach of tapping into experts across the dimensions of GTM aims to remove the uncertainty of what good GTM strategy looks like — and makes this book a must read for founders, marketings, and product teams.”
Frequently Asked Questions
Maja was instrumental in refining our ICP and GTM strategy as a SaaS solution
★ ★ ★ ★ ★
In just under 60 days, our SaaS welcomed over 600 free users and 30 paid subscribers. According to Userpilot, “[f]or many [SaaS] companies, the ideal freemium conversion rate is around 2-5%.”Maja Voje and her insightful book, "Go-To Market Strategist," were instrumental in refining our Ideal Customer Profile (ICP) and Go-To...
Alexiomar
Amazing resource for growth marketers!
★ ★ ★ ★ ★
This is an incredible book, and very well written! I’ve been in the marketing field for a long time and this is definitely one of the best books I’ve read on go to market strategy and finding a market fit.If you are into growth marketing, you need this book!
Robert Rupp
Actionable insights and strategies
★ ★ ★ ★ ★
Maja very clearly has done her homework. As a GTM leader for a burgeoning AI company, the value I received from this book can't be measured.From conceptual understandings of the differences between ICP and ECP, to the viewpoints of competition and strategies of differentiation, Maja nails the step by step...
Cole
Amazing content, guidelines and case study
★ ★ ★ ★ ★
Maja is an awsome person with amazing experience and thinking. Her experience and knowledge is already valuable and with this book you will get perfect insight on how to rock your product, find a product market fit and plan great GO-TO market strategy. Awsome!!!
Jaka
Excellent bouquin avec des conseils immédiatement actionables.
★ ★ ★ ★ ★
La méthodologie s'applique pour n'importe quel type de business model : réseau social, marketplace, Saas, etc.Le livre décris tout les concepts business important à connaitre pour un entrepreneur pré-product market fit.De plus il y a des exemples concrets et récents qui étayent les concepts et conseils.Je recommande chaudement.
Parfait
This should be a mandatory read for every marketer or innovator.
★ ★ ★ ★ ★
Go-To Market Strategist by Maja Voje is an amazing book for anyone who wants to understand growth strategies and product market fit. She rightly deserves her reputation as one of the top 1% professionals in the field of growth, and this book is a testament to it.This field guide distils...
Yannick Khayati
The Best Playbook for any Founder
★ ★ ★ ★ ★
It's an excellent playbook. Maja has provided a fantastic approach to implementing a GTM strategy in this book, packed with theory, practice, examples, and visualizations to grasp the entire process. This is an ideal book for any startup founder. However, it is a must-have book for any marketer working with...
Ruben Lozano
Must-read for every CMO!
★ ★ ★ ★ ★
A comprehensive guide to various GTM strategies, depending on product, business model, venture type or market maturity. Not an easy evening reading - it requires solid understanding of digital marketing operations. The book is embracing and building on classics like "crossing the chasm", "lean start-up" and other important works. The...
Sebastian
An Indispensable Guide for Product Marketers
★ ★ ★ ★ ★
This book provides a comprehensive, step-by-step framework for finding the right market fit, the holy grail for any new product. Maja recognises that finding your true market is difficult; iterations and pivots are often needed along the way. Leveraging her lean, validated learning process gives product marketing teams the best...
Albert Nemet
Excellent guide
★ ★ ★ ★ ★
Maja 100% knows her stuff. So many books like this look at it through the lens of applying to already super-established businesses. But this is written in a way that makes it invaluable to startups and earlier stage companies taking something to market for the first time. Excellent book for...
Mike
Highly actionable, substantive and valuable especially for early stage solo founders
★ ★ ★ ★ ★
I'm a founder who also mentors other founders to build financially strong startup plans and have had my share of frustrations nailing down critical parts of startups' strategy, my own as well as those I mentor. The go-to-market strategy is probably one of the most misunderstood and wasted parts of...
Shubha K. Chakravarthy
A perfect roadmap to Product-Market Fit
★ ★ ★ ★ ★
Navigating the long and often chaotic road to product-market fit is no small feat, yet Maja excels in laying out a clear, step-by-step strategy to conquer it. The book is packed with frameworks and exercises that are not only easy to apply but also incredibly powerful for any founder or...
Juan Cruz Giusto
I could say that it is one of the best pieces of content I have read on the subject.
★ ★ ★ ★ ★
Maja did an incredible job, creating a very clear guide with excellent cases that take into account what we need today as leaders in growth, marketing, technology, and product. In a world like the present one, where thousands of startups and business models die every second, this is a must-read...
Marce Catano
Straight to the juice for busy founders
★ ★ ★ ★ ★
This is one of the very rare business books in which I highlighted passages in the very first chapter. Most business books today are overblown and ramble on and on for the first 100 pages without giving you any useful insights.This book is different. From the first chapter you will...
Kindle Customer
An MBA on the form of a book
★ ★ ★ ★ ★
Times have changed, and so have the strategies required to become successful with new products and services. I feel like Maja has been on the cutting edge of such changes and is well-positioned to share everything that only someone who has rolled up her sleeves would be able to do....
Pedrocli
A must-read for every founder
★ ★ ★ ★ ★
Most growth books are written by founders on how they did it 10 years ago. This book is one of the only modern sources on how to crack your go-to-market strategy in our new and fast world.As a 2nd time founder, this book is awesome and will save you a...
Daniel B.
Probably *the* best book on GTM out there at the moment
★ ★ ★ ★ ★
Very well structured and written by someone who clearly knows what she's writing about. The best aspects of the book in my opinion are:1). The way that concepts are explained using visual graphics which are clear and quick to understand2). Practical frameworks which the reader can adapt quickly to their...
ADSlondon
A must-read for founders looking for a step-by-step guide to finding product-market fit
★ ★ ★ ★ ★
This book is an absolute must-read for anyone looking to get product-market fit. It's packed with invaluable and actionable information that will save you months of detours and unnecessary errors.The step-by-step instructions are easy to follow and will guide you in achieving the desired PMF.And the best part? It's a...
Flor Graham
Great toolkit for tehnical founders
★ ★ ★ ★ ★
Great dump of information for all Tehnical founders that do not have time to read 15 books and be left confused with overwhelming information. This book gets straight to the point and helps you create actional plan for succsfull GTM. Highly recommended!
Miha Simonovski
Must read
★ ★ ★ ★ ★
This book is essential for anyone who wants to launch their own service or product, as well this book will perfectly help those who are in the startup ecosystem or want to make project launches in their company successful. Highly recommended
Lalabuy9948
Condensed Knowledge from the best books about Product Marketing
★ ★ ★ ★ ★
This is designed for bootstrapped companies/products, making it practical and concise.The author understood that the target readers wouldn’t have the luxury of time to delve into a lengthy book.It also references several bestsellers, like ‘Crossing the Chasm,’ providing key insights without the need for readers to go through these books...
Frederik Vosberg
Wes Bush
CEO and Founder of ProductLed
“This book is a must-read for any founder who doesn't want to take the long, meandering road to finding product-market fit.”
Sean Ellis
Author of bestseller Hacking Growth
”Maja's book is the best guide that I've seen for getting to product-market fit, and without PMF, sustainable growth is impossible.”
Dr. Else van der Berg
Product Expert at Value Rebels
”She teaches what matters most: focus and simplicity. Maja Voje helps correct course with hand-picked and battle-tested frameworks created for pre-PMF or bootstrapped companies, accompanied by critical information on when to apply which.”
Ben Williams
PLGeek
”Maja's guide simplifies go-to-market strategy, making it actionable for all, from startups to enterprises. It offers clear frameworks and real examples, centered around a 6-step canvas, making GTM pragmatic and accessible.”
Sara Stojanovski
Senior Product Manager at Glofox
”Maja Voje's 'GTM Strategist' redefines success playbooks, blending practical, actionable advice with insights from industry leaders. Its fresh take on Europe's market landscape offers more than strategies; it's a mentorship guiding founders to excel in GTM. A must-read, offering real substance over fluff.”
Robert Kaminski
Partner at Fletch
”Go-to-market strategy and finding product-market fit tends to be a 'black box', especially for founders. Maja's approach of tapping into experts across the dimensions of GTM aims to remove the uncertainty of what good GTM strategy looks like — and makes this book a must read for founders, marketings, and product teams.”
Get your Go-To-Market Strategist eBook now!
Get your Go-To-Market Strategist eBook now!
Everything you need to reach product-market fit
GTM Strategist eBook
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350-pages packed with step-by-step practical examples
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Advice from 100+ growth experts
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135 practical frameworks
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I'm confident that the GTM Strategist eBook will drastically help you with your next launch. And I also understand the importance of having peace of mind. That's why I'm giving you a 14-day money-back guarantee. If, for whatever reason, you feel this eBook isn't for you, simply message my team. We'll refund 100% of your money.
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Who am I and
why can you trust me?
Frequently Asked Questions
🧭 Advisor & Mentor
(+650 inc. Fortune 500 companies)
Advisor & Mentor (+650 inc. Fortune 500 companies) 🧭
On a mission to help 10,000 teams to cross the chasm.
Maja Voje spent 11 years in growth and marketing, working with companies like Google, Rocket Internet, Bayer, and Heineken, along with more than 350 startups.
A common issue these startups faced was that most go-to-market advice came from the context of enterprise companies and wasn't suited for them.
That's why Maja decided to write this book - to finally offer a clear methodology for finding product-market fit, even if you're a small, scrappy startup.
Frequently Asked Questions
Who am I and why can you trust me?
FAQs
Who is this for?
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Who is this for?
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Will the GTM method work for me?
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Will the GTM method work for me?
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Is this methodology the best fit for every company?
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Is this methodology the best fit for every company?
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How can I apply this to my business?
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How can I apply this to my business?
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