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Your 100-Step Go-To-Market AI Checklist: From Pre-Launch to Profitable Growth

Your 100-Step Go-To-Market AI Checklist: From Pre-Launch to Profitable Growth

Follow along step-by-step with my templates, frameworks, and AI prompts that will help you get new customers for tech products in <14 days.

Follow along step-by-step with my templates, frameworks, and AI prompts that will help you get new customers for tech products in <14 days.

Delivered instantly. Start taking action in the next 3 minutes.

Available for

7500+

7500+

★★★★★

★★★★★

My checklist has helped more than 7500 business owners plan & execute their GTM strategy.

My checklist has helped more than 7500 business owners plan & execute their GTM strategy.

7500+

Battle-tested strategies on companies like:

Reach product-market-fit
and start scaling faster than ever

Reach product-market-fit and start scaling faster than ever

Reach product-market-fit
and start scaling faster than ever

Hi, I'm Maja Voje

and I spent 11 years as a growth strategist for companies like Google, Rocket Internet, Bayer, and Heineken, along with more than 750 startups.

I've seen countless founders get trapped in endless cycles of overthinking, spending months analyzing theories rather than making progress, and using outdated Silicon Valley strategies that worked 10 years ago. This leads to wasted time, delayed launches, and feeling like a piece of s***.

Even with a flawless product, the wrong Go-To-Market strategy can lead to failure, turning a potential success into a missed opportunity.

That’s why I developed a practical, no-nonsense 100-step Go-To-Market checklist designed to keep you focused, help you achieve product-market fit faster, and scale your business efficiently without getting stuck in analysis paralysis.

Say goodbye to:

🤯

×

Nerve-wracking and delayed launches

😡

×

Wasting thousands of dollars to gain minimum traction

😨

×

Feeling overwhelmed and stuck in analysis paralysis

🙈

×

Copying what companies 1000x your size are doing

... and say hello to your new secret weapon

Your Go-To Checklist to get profitable traction in <14 days

Your Go-To Checklist to
get profitable traction in <14 days

100+ GTM Checkpoints Launch Preparations to Scaling

This is an all-in-one blueprint that supports you through your entire lifecycle of the product with proven frameworks, examples, blueprints and workshops. It becomes your Standard Operating Procedure (SOP) for go-to-market strategy for all your product launches.  

84 AI prompts will cut your implementation time by more than 80%

Instead of staring at blank templates and scratching your head about what to write and how to do things - AI will get you unstuck in seconds.

Tested to work with all mainstream AI models.

DeepSeek

Claude

ChatGPT

Gemini

Llama

Tested to work with all mainstream AI models.

DeepSeek

Claude

ChatGPT

Gemini

Llama

Not just WHAT but HOW

You know what to do. I will show you HOW to do it and provide proven assets to get you started.


In the checklist, you will find assets that others charge for extra: a list of interview questions, the structure of your LinkedIn profile, landing pages, sales decks, positioning and messaging exercises, and pricing workshops - all-in-one for a single investment.

★★★★★

@nicotrofim • via LinkedIn

Your GTM checklist is a fantastic companion for anyone who needs to be guided by a friend through the ins and outs of GTM. What sets your checklist apart is:

  1. how you combined growth marketing elements with product marketing and

  2. how you enlisted so many specialists so together you could create this step-by-step checklist.

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Verified Buyer

Nico Trofim-Bancila

Lead Product Marketing Manager

★★★★★

@nicotrofim • via LinkedIn

Your GTM checklist is a fantastic companion for anyone who needs to be guided by a friend through the ins and outs of GTM. What sets your checklist apart is:

  1. how you combined growth marketing elements with product marketing and

  2. how you enlisted so many specialists so together you could create this step-by-step checklist.

verified checkmark badge

Verified Buyer

Nico Trofim-Bancila

Lead Product Marketing Manager

★★★★★

@nicotrofim • via LinkedIn

Your GTM checklist is a fantastic companion for anyone who needs to be guided by a friend through the ins and outs of GTM. What sets your checklist apart is:

  1. how you combined growth marketing elements with product marketing and

  2. how you enlisted so many specialists so together you could create this step-by-step checklist.

verified checkmark badge

Verified Buyer

Nico Trofim-Bancila

Lead Product Marketing Manager

The Game-Changing Benefits of using
a Go-To-Market Checklist

The Game-Changing Benefits of using
a Go-To-Market Checklist

The Game-Changing Benefits of using
a Go-To-Market Checklist

Get things done:

By following the exact action steps with clear instructions & templates you'll be hyper-focused and make serious progress faster.

Make better decisions with confidence:

Tasks organised in one place will help you stop procrastinating and get your time back!

Secure traction and start scaling faster:

Use proven templates used by 7-8-figure founders to achieve product-market-fit and go from pre-launch to scaling.

It's your shortcut to make major progress

It's your shortcut to make major progress

Skip the guesswork & get shit done!

Step-by-Step guide:

From Pre-Launch to Explosive Growth

The 100-Step Go-To-Market Checklist Includes:

The 100-Step Go-To-Market Checklist Includes:

The 100-Step Go-To-Market
Checklist
Includes:

Step-by-Step guide: From Pre-Launch to Explosive Growth

Step-by-Step guide:

From Pre-Launch to Explosive Growth

12 Stages & 100+ Actionable Steps

This checklist covers every step of your go-to-market strategy - from validating the assumptions, to reaching your go-to-market fit (find at least one predictable and scalable way to get customers) and stop worrying where your next customer is coming from. It gives you: 

✅ A clear system to find your "shut up and take my money" clients

✅ Frameworks to craft irresistible offers and positioning that makes them buy

Blueprints for landing pages, LinkedIn posts, viral campaigns, and other marketing assets

12 Stages & 100+ Actionable Steps

This checklist covers every step of your go-to-market strategy - from validating the assumptions, to reaching your go-to-market fit (find at least one predictable and scalable way to get customers) and stop worrying where your next customer is coming from. It gives you: 

✅ A clear system to find your "shut up and take my money" clients

✅ Frameworks to craft irresistible offers and positioning that makes them buy

Blueprints for landing pages, LinkedIn posts, viral campaigns, and other marketing assets

20+ Workshops

My best-selling workshops are presented on a single Miro board. Included the ICP, Positioning, Pricing, Growth, Value proposition, Branding, GTM Motions, Growth workshop, GTM sprints …

20+ Workshops

My best-selling workshops are presented on a single Miro board. Included the ICP, Positioning, Pricing, Growth, Value proposition, Branding, GTM Motions, Growth workshop, GTM sprints …

20+ Workshops

My best-selling workshops are presented on a single Miro board. Included the ICP, Positioning, Pricing, Growth, Value proposition, Branding, GTM Motions, Growth workshop, GTM sprints …

60+ Best practices

Learn from companies and professionals that have rocked their GTM - get their onboarding emails, LinkedIn posts, website examples, selling scripts, sales decks, and much more.

60+ Best practices

Learn from companies and professionals that have rocked their GTM - get their onboarding emails, LinkedIn posts, website examples, selling scripts, sales decks, and much more.

30+ Templates

Trusted spreadsheets, documents, designs, canvases, launch checklists and other docs that you can use to quick-start your go-to-market mission.

30+ Templates

Trusted spreadsheets, documents, designs, canvases, launch checklists and other docs that you can use to quick-start your go-to-market mission.

30+ Templates

Trusted spreadsheets, documents, designs, canvases, launch checklists and other docs that you can use to quick-start your go-to-market mission.

80+ AI prompts

Wherever it made sense, I added a prompt that helps you get what you need to do in a fraction of the time. All prompts have been tested to work in all mainstream AI models.

80+ AI prompts

Wherever it made sense, I added a prompt that helps you get what you need to do in a fraction of the time. All prompts have been tested to work in all mainstream AI models.

Works however and wherever you want it

Enjoyed in Light
or Dark Mode

Switch between views to get the most out of it: orders tasks by progress (Kanban view), priority, expected duration, or category. Notion will automatically calculate your progress.

You can also export CSV version to any other project management tool - it works where you work.

No need to buy any extra software - you just make your copy of all assets and enjoy using it.

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Asana

Jira

monday

Airtable

★★★★★

@elenaivanova1 • via LinkedIn

A VC Platform role means operationalizing PMF and early GTM knowledge and making it practical for early-stage portfolio founders to apply in their own context. Yes, there is no one-size-fits-all approach to company building, but certain frameworks, tactics, and approaches shorten the learning curve and help founders move the needle forward.

Maja's 100-Step Go-To-Market Checklist falls straight into this bucket of must-have tools that we use to complement our internal knowledge and provide founders with a comprehensive (and tailored) plan for growth.

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Verified Buyer

Elena Ivanova

VC Platform Associate, Eleven Ventures

★★★★★

@felipepolo • via LinkedIn

I’ve founded 5 different companies, and I can say the 100-Step GTM Checklist has been really valuable for us as a team. It contains actionable and well-documented items that allowed us to distribute the GTM tasks among our team

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Verified Buyer

Felipe Polo

CEO, Sherpa Platform

This checklist is a brilliant fit

This checklist is a brilliant fit

for busy founders
and product leaders who…

for busy founders and product leaders who…

Have no time to read
200-page books

🥱

Never finish the 20+ hour
long online courses

🤖

Ambitiously use AI to work faster and more effectively

😅

Have 99 problems and
GTM is just one of them

💫

Can't waste time on
endless webinars

💪

Want to go straight into
action and get shit done

!!!

then the 100-Step GTM Checklist is a perfect fit for you!

then the 100-Step GTM Checklist is a perfect fit for you!

Trusted by Leading GTM experts

Trusted by
Leading GTM experts

Jim Huffman

GrowthHit

“Maja has done it again! This list is a game-changer for growth marketers, offering a comprehensive, actionable guide covering every aspect of a go-to-market strategy. It is invaluable for both seasoned marketers and newcomers, making it an indispensable tool for refining go-to-market efforts and achieving success. Highly recommended!“

Jim Huffman

GrowthHit

“Maja has done it again! This list is a game-changer for growth marketers, offering a comprehensive, actionable guide covering every aspect of a go-to-market strategy. It is invaluable for both seasoned marketers and newcomers, making it an indispensable tool for refining go-to-market efforts and achieving success. Highly recommended!“

Jim Huffman

GrowthHit

“Maja has done it again! This list is a game-changer for growth marketers, offering a comprehensive, actionable guide covering every aspect of a go-to-market strategy. It is invaluable for both seasoned marketers and newcomers, making it an indispensable tool for refining go-to-market efforts and achieving success. Highly recommended!“

José Carlos Cortizo

Product Hackers

“If I had had this before launching many of my projects, I would have achieved better results while saving a lot of time and resources along the way. Highly recommended for any startup seeking Product-Market Fit or in the growth phase.“

José Carlos Cortizo

Product Hackers

“If I had had this before launching many of my projects, I would have achieved better results while saving a lot of time and resources along the way. Highly recommended for any startup seeking Product-Market Fit or in the growth phase.“

José Carlos Cortizo

Product Hackers

“If I had had this before launching many of my projects, I would have achieved better results while saving a lot of time and resources along the way. Highly recommended for any startup seeking Product-Market Fit or in the growth phase.“

Lusine Sargsyan

Userpilot

“Maja’s work is simply incredible, I can't help but admire her dedication to providing value at every turn. Trust me when I say this - with Maja's GTM Strategist and checklist in hand, you practically have all you need to launch a product successfully. Thanks for making our lives easier :)”

Lusine Sargsyan

Userpilot

“Maja’s work is simply incredible, I can't help but admire her dedication to providing value at every turn. Trust me when I say this - with Maja's GTM Strategist and checklist in hand, you practically have all you need to launch a product successfully. Thanks for making our lives easier :)”

Lusine Sargsyan

Userpilot

“Maja’s work is simply incredible, I can't help but admire her dedication to providing value at every turn. Trust me when I say this - with Maja's GTM Strategist and checklist in hand, you practically have all you need to launch a product successfully. Thanks for making our lives easier :)”

Jamie Reynolds

The Product Coach

“I recommend Maja to every single founder and product team that I work with. I would eat her book if it would help me absorb her amazing GTM lessons faster. Using the frameworks & guides in her 100-step checklist gives you the ability to rapidly put her lessons into practice.“

Jamie Reynolds

The Product Coach

“I recommend Maja to every single founder and product team that I work with. I would eat her book if it would help me absorb her amazing GTM lessons faster. Using the frameworks & guides in her 100-step checklist gives you the ability to rapidly put her lessons into practice.“

Jamie Reynolds

The Product Coach

“I recommend Maja to every single founder and product team that I work with. I would eat her book if it would help me absorb her amazing GTM lessons faster. Using the frameworks & guides in her 100-step checklist gives you the ability to rapidly put her lessons into practice.“

Get your Go-To-Market Checklist now!

Get your Go-To-Market Checklist now!

Step-by-Step guide: From Pre-Launch to Explosive Growth

Step-by-Step guide:

From Pre-Launch to Explosive Growth

Step-by-Step guide: From Pre-Launch to Explosive Growth

Mockup of the GTM Strategist Bundle

GTM Checklist
with AI Prompts

$127

$97

84 AI prompts to get you ready
for launch FAST!

done

100+ checkpoints from pre-launch to scaling phase

done

14 pre-launch checkpoints

done

12 launch checkpoints

done

15 after-launch checkpoints

done

21 scaling checkpoints

done

Ready-to-use on all devices

done

Light and dark mode

done

Lifetime access

done

14-day money-back guarantee

Free Bonus

add

60-minute Power Hour Video

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Personal Miro board -
33 workshops in one place

GTM Consulting

Starting at

$3000

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1st session: Setting up objectives and prioritization session

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Outcome: GTM Roadmap of mission-critical projects and actions

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4x Weekly sprints
and accountability checks (60min)

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Add Maja on Slack/Discord to get hands-on support with execution

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Access to the trusted network of freelancers and agencies

Free Bonus

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Feedback on your GTM strategy: 15-minute session + demo of a service

After your payment, you will get access immediately.

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You can pay with PayPal and all major credit cards.

7500+

★★★★★

My checklist has helped more than 7500 business owners plan & execute their GTM strategy.

7500+

★★★★★

My checklist has helped more than 7500 business owners plan & execute their GTM strategy.

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It even comes with a Money-Back Guarantee

I'm confident that the 100-Step Go-To-Market Checklist will drastically help you with your next launch. And I also understand the importance of having peace of mind. That's why I'm giving you a 14-day money-back guarantee. If, for whatever reason, you feel this Checklist isn't for you, simply message my team. We'll refund 100% of your money.

Your success and happiness are my top priority.

Who am I and
why can you trust me?

Who am I and why can you trust me?

🧭 Advisor & Mentor

(+650 inc. Fortune 500 companies)

Advisor & Mentor (+750 inc. Fortune 500 companies) 🧭

On a mission to help 10,000 teams to cross the chasm.

Maja Voje spent 11 years in growth and marketing, working with companies like Google, Rocket Internet, Bayer, and Heineken, along with more than 750 startups.

She came across so many founders who get caught up in overthinking which turns into months and months of wasted time.

That's why she created a 100-step Go-To-Market checklist that will help you stay focused, reach product-market fit faster and scale efficiently.

Who is this for?

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Who is this for?

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We are a B2B company, will this work for us?

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We are a B2B company, will this work for us?

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Can I only get the AI upgrade?

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Can I only get the AI upgrade?

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How can I apply this to my business?

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How can I apply this to my business?

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What if I am not satisfied?

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What if I am not satisfied?

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I have more questions!

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I have more questions!

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Disclaimer: We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to Google, Notion, LinkedIn, or Miro. You can use our products with free accounts on these platforms.

Maja Voje

Maja Voje

Best-selling Author, Advisor & Mentor

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Need help? Send me an email to order@gtmstrategist.com

Maja Voje

Maja Voje

Best-selling Author, Advisor & Mentor

linkedin logo
youtube logo
internet website globe icon
substack

Need help? Send me an email to order@gtmstrategist.com

Maja Voje

Maja Voje

Best-selling Author, Advisor & Mentor

linkedin logo
youtube logo
internet website globe icon
substack

Need help? Send me an email to order@gtmstrategist.com

Growth Lab ©2025

Growth Lab ©2025