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Battle-tested strategies on companies like:
Hi, I'm Maja Voje
and I spent 11 years as a growth strategist for companies like Google, Rocket Internet, Bayer, and Heineken, along with more than 750 startups.
I've seen countless founders get trapped in endless cycles of overthinking, spending months analyzing theories rather than making progress, and using outdated Silicon Valley strategies that worked 10 years ago. This leads to wasted time, delayed launches, and feeling like a piece of s***.
Even with a flawless product, the wrong Go-To-Market strategy can lead to failure, turning a potential success into a missed opportunity.
That’s why I developed a practical, no-nonsense 100-step Go-To-Market checklist designed to keep you focused, help you achieve product-market fit faster, and scale your business efficiently without getting stuck in analysis paralysis.
Say goodbye to:
🤯
×
Nerve-wracking and delayed launches
😡
×
Wasting thousands of dollars to gain minimum traction
😨
×
Feeling overwhelmed and stuck in analysis paralysis
🙈
×
Copying what companies 1000x your size are doing

... and say hello to your new secret weapon
100+ GTM Checkpoints Launch Preparations to Scaling
This is an all-in-one blueprint that supports you through your entire lifecycle of the product with proven frameworks, examples, blueprints and workshops. It becomes your Standard Operating Procedure (SOP) for go-to-market strategy for all your product launches.
84 AI prompts will cut your implementation time by more than 80%
Instead of staring at blank templates and scratching your head about what to write and how to do things - AI will get you unstuck in seconds.
Not just WHAT but HOW
You know what to do. I will show you HOW to do it and provide proven assets to get you started.
In the checklist, you will find assets that others charge for extra: a list of interview questions, the structure of your LinkedIn profile, landing pages, sales decks, positioning and messaging exercises, and pricing workshops - all-in-one for a single investment.
Get things done:
By following the exact action steps with clear instructions & templates you'll be hyper-focused and make serious progress faster.
Make better decisions with confidence:
Tasks organised in one place will help you stop procrastinating and get your time back!
Secure traction and start scaling faster:
Use proven templates used by 7-8-figure founders to achieve product-market-fit and go from pre-launch to scaling.
Switch between views to get the most out of it: orders tasks by progress (Kanban view), priority, expected duration, or category. Notion will automatically calculate your progress.

You can also export CSV version to any other project management tool - it works where you work.
No need to buy any extra software - you just make your copy of all assets and enjoy using it.

Notion

Asana

Jira

monday

Airtable
★★★★★
@elenaivanova1 • via LinkedIn
A VC Platform role means operationalizing PMF and early GTM knowledge and making it practical for early-stage portfolio founders to apply in their own context. Yes, there is no one-size-fits-all approach to company building, but certain frameworks, tactics, and approaches shorten the learning curve and help founders move the needle forward.
Maja's 100-Step Go-To-Market Checklist falls straight into this bucket of must-have tools that we use to complement our internal knowledge and provide founders with a comprehensive (and tailored) plan for growth.

Verified Buyer
Elena Ivanova
VC Platform Associate, Eleven Ventures
★★★★★
@felipepolo • via LinkedIn
I’ve founded 5 different companies, and I can say the 100-Step GTM Checklist has been really valuable for us as a team. It contains actionable and well-documented items that allowed us to distribute the GTM tasks among our team

Verified Buyer
Felipe Polo
CEO, Sherpa Platform
⏳
✓
Have no time to read
200-page books
🥱
Never finish the 20+ hour
long online courses
✓
🤖
Ambitiously use AI to work faster and more effectively
✓
😅
Have 99 problems and
GTM is just one of them
✓
💫
Can't waste time on
endless webinars
✓
💪
Want to go straight into
action and get shit done
!!!


GTM Checklist
with AI Prompts
$127
$97
84 AI prompts to get you ready
for launch FAST!
done
100+ checkpoints from pre-launch to scaling phase
done
14 pre-launch checkpoints
done
12 launch checkpoints
done
15 after-launch checkpoints
done
21 scaling checkpoints
done
Ready-to-use on all devices
done
Light and dark mode
done
Lifetime access
done
14-day money-back guarantee
Free Bonus
add
60-minute Power Hour Video
add
Personal Miro board -
33 workshops in one place
GTM Consulting
Starting at
$3000
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1st session: Setting up objectives and prioritization session
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Outcome: GTM Roadmap of mission-critical projects and actions
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4x Weekly sprints
and accountability checks (60min)
check
Add Maja on Slack/Discord to get hands-on support with execution
check
Access to the trusted network of freelancers and agencies
Free Bonus
add
Feedback on your GTM strategy: 15-minute session + demo of a service
After your payment, you will get access immediately.
You can pay with PayPal and all major credit cards.
Shop with confidence. Payment is secured by Norton.


It even comes with a Money-Back Guarantee
I'm confident that the 100-Step Go-To-Market Checklist will drastically help you with your next launch. And I also understand the importance of having peace of mind. That's why I'm giving you a 14-day money-back guarantee. If, for whatever reason, you feel this Checklist isn't for you, simply message my team. We'll refund 100% of your money.
Your success and happiness are my top priority.
On a mission to help 10,000 teams to cross the chasm.
Maja Voje spent 11 years in growth and marketing, working with companies like Google, Rocket Internet, Bayer, and Heineken, along with more than 750 startups.
She came across so many founders who get caught up in overthinking which turns into months and months of wasted time.
That's why she created a 100-step Go-To-Market checklist that will help you stay focused, reach product-market fit faster and scale efficiently.

Disclaimer: We are not affiliated, associated, authorized, endorsed by, or in any way officially connected to Google, Notion, LinkedIn, or Miro. You can use our products with free accounts on these platforms.