For startups, SaaS, and tech companies

Your 100-Step Go-To-Market Checklist: From Pre-Launch to Profitable Growth

Get Your First 100 Paid Users With My Go-To-Market Checklist

Follow along step-by-step with my examples, templates, how-tos and frameworks that will help you reach product-market fit faster and grow your business.

Follow along step-by-step with my examples, templates, how-tos and frameworks that will help you reach product-market fit faster and grow your business.

SAVE $80

SAVE $80

Delivered instantly. Start taking action in the next 3 minutes.

Available for

7500+

★★★★★

My checklist has helped more than 7500 business owners plan & execute their GTM strategy.

7500+

★★★★★

My checklist has helped more than 7500 business owners plan & execute their GTM strategy.

7500+

Battle-tested strategies on companies like:

  • Featuring growth experts from these top companies
  • Featuring growth experts from these top companies

Reach product-market-fit
and start scaling faster than ever

Reach product-market-fit and start scaling faster than ever

Reach product-market-fit
and start scaling faster than ever

Hi, I’m Maja Voje

and I spent 11 years as a growth strategist for companies like Google, Rocket Internet, Bayer, and Heineken, along with more than 650 startups.

I've seen countless founders get trapped in endless cycles of overthinking, spending months analyzing theories rather than making progress, and using outdated Silicon Valley strategies that worked 10 years ago. This leads to wasted time, delayed launches, and feeling like a piece of s***.

Even with a flawless product, the wrong Go-To-Market strategy can lead to failure, turning a potential success into a missed opportunity.

That’s why I developed a practical, no-nonsense 100-step Go-To-Market checklist designed to keep you focused, help you achieve product-market fit faster, and scale your business efficiently without getting stuck in analysis paralysis.

Say goodbye to:

🤯

×

Nerve-wracking and delayed launches

😡

×

Wasting thousands of dollars to gain minimum traction

😨

×

Feeling overwhelmed and stuck in analysis paralysis

🙈

×

Copying what unicorns did 5 years ago with millions of budget

... and say hello to your new secret weapon

Your Go-To Checklist to dominate the market

Your Go-To Checklist to dominate the market

Your Go-To Checklist to
dominate the market

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Notion Logo

100+ GTM Checkpoints from pre-launch to post-launch scaling

The checkpoints are tasks described in detail and include how-to guides, proven examples, ready-to-use templates and videos that will skyrocket your chances of success.

Complete overview of tasks to save months of planning

Switch between views to get the most out of it: order the tasks by progress (Kanban view), priority, expected duration, or category. Notion will automatically calculate and track your progress.

Not just WHAT but also HOW

You probably already know you should be doing certain tasks, like customer interviews.


In this checklist, I’ll also show you HOW to do them: what to ask, how many you should run, how to map findings, and how to get people to do interviews. I do this for every single step of my 100-Step GTM checklist.

★★★★★

@nicotrofim • September 21st 2024 • via LinkedIn

Your GTM checklist is a fantastic companion for anyone who needs to be guided by a friend through the ins and outs of GTM. What sets your checklist apart is:

  1. how you combined growth marketing elements with product marketing and

  2. how you enlisted so many specialists so together you could create this step-by-step checklist.

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Verified Buyer

Nico Trofim-Bancila

Lead Product Marketing Manager

★★★★★

@nicotrofim • September 21st 2024 • via LinkedIn

Your GTM checklist is a fantastic companion for anyone who needs to be guided by a friend through the ins and outs of GTM. What sets your checklist apart is:

  1. how you combined growth marketing elements with product marketing and

  2. how you enlisted so many specialists so together you could create this step-by-step checklist.

verified checkmark badge

Verified Buyer

Nico Trofim-Bancila

Lead Product Marketing Manager

★★★★★

@nicotrofim • September 21st 2024 • via LinkedIn

Your GTM checklist is a fantastic companion for anyone who needs to be guided by a friend through the ins and outs of GTM. What sets your checklist apart is:

  1. how you combined growth marketing elements with product marketing and

  2. how you enlisted so many specialists so together you could create this step-by-step checklist.

verified checkmark badge

Verified Buyer

Nico Trofim-Bancila

Lead Product Marketing Manager

The Game-Changing Benefits of using
a Go-To-Market Checklist

The Game-Changing Benefits of using
a Go-To-Market Checklist

The Game-Changing Benefits of using
a Go-To-Market Checklist

Get things done:

By following the exact action steps with clear instructions & templates you'll be hyper-focused and make serious progress faster.

Make better decisions with confidence:

Tasks organised in one place will help you stop procrastinating and get your time back!

Secure traction and start scaling faster:

Use proven templates used by 7-8-figure founders to achieve product-market-fit and go from pre-launch to scaling.

It's your shortcut to make major progress

It's your shortcut to make major progress

Skip the guesswork & get shit done!

Step-by-Step guide:

From Pre-Launch to Explosive Growth

The 100-Step Go-To-Market Checklist Includes:

The 100-Step Go-To-Market Checklist Includes:

Step-by-Step guide: From Pre-Launch to Explosive Growth

Step-by-Step guide:

From Pre-Launch to Explosive Growth

11 Stages & 100+ Actionable Steps

The checklist covers every step from setting your Go-To-Market strategy and validating assumptions, to refining your product and pricing. It also helps you craft effective messaging, build your website, and engage your audience. Finally, it focuses on executing your launch and using post-launch data to optimize future growth.

11 Stages & 100+ Actionable Steps

The checklist covers every step from setting your Go-To-Market strategy and validating assumptions, to refining your product and pricing. It also helps you craft effective messaging, build your website, and engage your audience. Finally, it focuses on executing your launch and using post-launch data to optimize future growth.

11 Stages & 100+ Actionable Steps

The checklist covers every step from setting your Go-To-Market strategy and validating assumptions, to refining your product and pricing. It also helps you craft effective messaging, build your website, and engage your audience. Finally, it focuses on executing your launch and using post-launch data to optimize future growth.

20 Mood boards

Used for tasks like creating competition visuals, pricing ideas, and positioning early strategies, to inspire creativity and strategy alignment.

20 Mood boards

Used for tasks like creating competition visuals, pricing ideas, and positioning early strategies, to inspire creativity and strategy alignment.

20 Mood boards

Used for tasks like creating competition visuals, pricing ideas, and positioning early strategies, to inspire creativity and strategy alignment.

28 Examples

Real-world use cases for pricing models, customer personas, and communication strategies to help understand best practices.

28 Examples

Real-world use cases for pricing models, customer personas, and communication strategies to help understand best practices.

28 Examples

Real-world use cases for pricing models, customer personas, and communication strategies to help understand best practices.

18 Templates

For structured tasks like sales pitches, press releases, and launch plans to ensure consistency.

18 Templates

For structured tasks like sales pitches, press releases, and launch plans to ensure consistency.

18 Templates

For structured tasks like sales pitches, press releases, and launch plans to ensure consistency.

22 Resources

For tasks like research on customer discovery, creating roadmaps, and building communities.

22 Resources

For tasks like research on customer discovery, creating roadmaps, and building communities.

22 Resources

For tasks like research on customer discovery, creating roadmaps, and building communities.

4 Presentations

For sharing media kits, pitch decks, and communicating launch plans to your team.

4 Presentations

For sharing media kits, pitch decks, and communicating launch plans to your team.

4 Presentations

For sharing media kits, pitch decks, and communicating launch plans to your team.

12 Tool Recommendationss

For technical tasks like setting up analytics, CRM tweaking, and early GTM frameworks.

12 Tool Recommendationss

For technical tasks like setting up analytics, CRM tweaking, and early GTM frameworks.

12 Tool Recommendationss

For technical tasks like setting up analytics, CRM tweaking, and early GTM frameworks.

Enjoyed in Light or Dark Mode

Enjoyed in Light
or Dark Mode

Switch effortlessly between light mode for focus and clarity during the day, and dark mode to reduce eye strain in low-light environments.

★★★★★

@elenaivanova1 • October 6th 2024 • via LinkedIn

A VC Platform role means operationalizing PMF and early GTM knowledge and making it practical for early-stage portfolio founders to apply in their own context. Yes, there is no one-size-fits-all approach to company building, but certain frameworks, tactics, and approaches shorten the learning curve and help founders move the needle forward.

Maja's 100-Step Go-To-Market Checklist falls straight into this bucket of must-have tools that we use to complement our internal knowledge and provide founders with a comprehensive (and tailored) plan for growth.

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Verified Buyer

Elena Ivanova

VC Platform Associate, Eleven Ventures

★★★★★

@felipepolo • October 1st 2024 • via LinkedIn

I’ve founded 5 different companies, and I can say the 100-Step GTM Checklist has been really valuable for us as a team. It contains actionable and well-documented items that allowed us to distribute the GTM tasks among our team

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Verified Buyer

Felipe Polo

CEO, Sherpa Platform

Only Proven Strategies
for 2025

Only Proven Strategies
for 2025

No Outdated Silicon Valley Tactics

No Outdated Silicon Valley Tactics

Forget what worked 15 years ago—this checklist compiles battle-tested strategies used by over 7500 companies launching successful products today.


These actionable steps will save you months of planning and dramatically boost your chances of success.

This checklist is a brilliant fit...

This checklist is a brilliant fit...

If you are a founder, startup, product manager or a marketing expert launching products and services, and:


  • Have no time to read 200-page books ⏳

  • Never finish the 20+ hour long online courses 🥱


If you are a founder, startup, product manager or a marketing expert launching products and services, and:


  • Have no time to read 200-page books ⏳

  1. Never finish the 20+ hour long online courses 🥱

But instead want to go straight into action and get shit done - then the 100-Step GTM Checklist is a perfect fit for you!

But instead want to go straight into action and get shit done - then the 100-Step GTM Checklist is a perfect fit for you!

Trusted by Leading GTM experts

Trusted by
Leading GTM experts

Jim Huffman

GrowthHit

“Maja has done it again! This list is a game-changer for growth marketers, offering a comprehensive, actionable guide covering every aspect of a go-to-market strategy. It is invaluable for both seasoned marketers and newcomers, making it an indispensable tool for refining go-to-market efforts and achieving success. Highly recommended!“

Jim Huffman

GrowthHit

“Maja has done it again! This list is a game-changer for growth marketers, offering a comprehensive, actionable guide covering every aspect of a go-to-market strategy. It is invaluable for both seasoned marketers and newcomers, making it an indispensable tool for refining go-to-market efforts and achieving success. Highly recommended!“

Jim Huffman

GrowthHit

“Maja has done it again! This list is a game-changer for growth marketers, offering a comprehensive, actionable guide covering every aspect of a go-to-market strategy. It is invaluable for both seasoned marketers and newcomers, making it an indispensable tool for refining go-to-market efforts and achieving success. Highly recommended!“

José Carlos Cortizo

Product Hackers

“If I had had this before launching many of my projects, I would have achieved better results while saving a lot of time and resources along the way. Highly recommended for any startup seeking Product-Market Fit or in the growth phase.“

José Carlos Cortizo

Product Hackers

“If I had had this before launching many of my projects, I would have achieved better results while saving a lot of time and resources along the way. Highly recommended for any startup seeking Product-Market Fit or in the growth phase.“

José Carlos Cortizo

Product Hackers

“If I had had this before launching many of my projects, I would have achieved better results while saving a lot of time and resources along the way. Highly recommended for any startup seeking Product-Market Fit or in the growth phase.“

Lusine Sargsyan

Userpilot

“Maja’s work is simply incredible, I can't help but admire her dedication to providing value at every turn. Trust me when I say this - with Maja's GTM Strategist and checklist in hand, you practically have all you need to launch a product successfully. Thanks for making our lives easier :)”

Lusine Sargsyan

Userpilot

“Maja’s work is simply incredible, I can't help but admire her dedication to providing value at every turn. Trust me when I say this - with Maja's GTM Strategist and checklist in hand, you practically have all you need to launch a product successfully. Thanks for making our lives easier :)”

Lusine Sargsyan

Userpilot

“Maja’s work is simply incredible, I can't help but admire her dedication to providing value at every turn. Trust me when I say this - with Maja's GTM Strategist and checklist in hand, you practically have all you need to launch a product successfully. Thanks for making our lives easier :)”

Jamie Reynolds

The Product Coach

“I recommend Maja to every single founder and product team that I work with. I would eat her book if it would help me absorb her amazing GTM lessons faster. Using the frameworks & guides in her 100-step checklist gives you the ability to rapidly put her lessons into practice.“

Jamie Reynolds

The Product Coach

“I recommend Maja to every single founder and product team that I work with. I would eat her book if it would help me absorb her amazing GTM lessons faster. Using the frameworks & guides in her 100-step checklist gives you the ability to rapidly put her lessons into practice.“

Jamie Reynolds

The Product Coach

“I recommend Maja to every single founder and product team that I work with. I would eat her book if it would help me absorb her amazing GTM lessons faster. Using the frameworks & guides in her 100-step checklist gives you the ability to rapidly put her lessons into practice.“

Get your Go-To-Market Checklist now!

Get your Go-To-Market Checklist now!

Step-by-Step guide: From Pre-Launch to Explosive Growth

Step-by-Step guide:

From Pre-Launch to Explosive Growth

Step-by-Step guide: From Pre-Launch to Explosive Growth

Mockup of the GTM Strategist Bundle

Go-To-Market Checklist

Special New Year Price

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100+ checkpoints from pre-launch to scaling phase

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14 pre-launch checkpoints

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12 launch checkpoints

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15 after-launch checkpoints

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21 scaling checkpoints

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Ready-to-use on all devices

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Light and dark mode

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Lifetime access

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14-day money-back guarantee

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60-minute Power Hour Video

GTM Consulting

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4 weeks of personalized consulting to solve your GTM case

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4x individual 90-minute power sessions

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Personalized Go-To-Market roadmap

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7500+

★★★★★

My checklist has helped more than 7500 business owners plan & execute their GTM strategy.

7500+

★★★★★

My checklist has helped more than 7500 business owners plan & execute their GTM strategy.

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It even comes with a Money-Back Guarantee

I'm confident that the 100-Step Go-To-Market Checklist will drastically help you with your next launch. And I also understand the importance of having peace of mind. That's why I'm giving you a 14-day money-back guarantee. If, for whatever reason, you feel this Checklist isn't for you, simply message my team. We'll refund 100% of your money.

Your success and happiness are my top priority.

Who am I and
why can you trust me?

Who am I and why can you trust me?

🧭 Advisor & Mentor

(+650 inc. Fortune 500 companies)

Advisor & Mentor (+650 inc. Fortune 500 companies) 🧭

On a mission to help 10,000 teams to cross the chasm.

Maja Voje spent 11 years in growth and marketing, working with companies like Google, Rocket Internet, Bayer, and Heineken, along with more than 650 startups.

She came across so many founders who get caught up in overthinking which turns into months and months of wasted time.

That's why she created a 100-step Go-To-Market checklist that will help you stay focused, reach product-market fit faster and scale efficiently.

Who is this for?

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Who is this for?

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We are a B2B company, will this work for us?

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We are a B2B company, will this work for us?

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How can I apply this to my business?

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How can I apply this to my business?

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What if I am not satisfied?

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What if I am not satisfied?

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I have more questions!

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I have more questions!

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Maja Voje

Maja Voje

Best-selling Author, Advisor & Mentor

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Need help? Send me an email here.

Maja Voje

Maja Voje

Best-selling Author, Advisor & Mentor

linkedin logo
instagram logo
youtube logo
internet website globe icon

Need help? Send me an email here.

Maja Voje

Maja Voje

Best-selling Author, Advisor & Mentor

linkedin logo
instagram logo
youtube logo
internet website globe icon

Need help? Send me an email here.

Growth Lab ©2025

Growth Lab ©2025