For startups, SaaS, and tech companies
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Battle-tested strategies on companies like:
Hi, I’m Maja Voje
and I spent 11 years as a growth strategist for companies like Google, Rocket Internet, Bayer, and Heineken, along with more than 650 startups.
I've seen countless founders get trapped in endless cycles of overthinking, spending months analyzing theories rather than making progress, and using outdated Silicon Valley strategies that worked 10 years ago. This leads to wasted time, delayed launches, and feeling like a piece of s***.
Even with a flawless product, the wrong Go-To-Market strategy can lead to failure, turning a potential success into a missed opportunity.
That’s why I developed a practical, no-nonsense 100-step Go-To-Market checklist designed to keep you focused, help you achieve product-market fit faster, and scale your business efficiently without getting stuck in analysis paralysis.
Say goodbye to:
🤯
×
Nerve-wracking and delayed launches
😡
×
Wasting thousands of dollars to gain minimum traction
😨
×
Feeling overwhelmed and stuck in analysis paralysis
🙈
×
Copying what unicorns did 5 years ago with millions of budget
... and say hello to your new secret weapon
100+ GTM Checkpoints from pre-launch to post-launch scaling
The checkpoints are tasks described in detail and include how-to guides, proven examples, ready-to-use templates and videos that will skyrocket your chances of success.
Complete overview of tasks to save months of planning
Switch between views to get the most out of it: order the tasks by progress (Kanban view), priority, expected duration, or category. Notion will automatically calculate and track your progress.
Not just WHAT but also HOW
You probably already know you should be doing certain tasks, like customer interviews.
In this checklist, I’ll also show you HOW to do them: what to ask, how many you should run, how to map findings, and how to get people to do interviews. I do this for every single step of my 100-Step GTM checklist.
Get things done:
By following the exact action steps with clear instructions & templates you'll be hyper-focused and make serious progress faster.
Make better decisions with confidence:
Tasks organised in one place will help you stop procrastinating and get your time back!
Secure traction and start scaling faster:
Use proven templates used by 7-8-figure founders to achieve product-market-fit and go from pre-launch to scaling.
Switch effortlessly between light mode for focus and clarity during the day, and dark mode to reduce eye strain in low-light environments.
★★★★★
@elenaivanova1 • October 6th 2024 • via LinkedIn
A VC Platform role means operationalizing PMF and early GTM knowledge and making it practical for early-stage portfolio founders to apply in their own context. Yes, there is no one-size-fits-all approach to company building, but certain frameworks, tactics, and approaches shorten the learning curve and help founders move the needle forward.
Maja's 100-Step Go-To-Market Checklist falls straight into this bucket of must-have tools that we use to complement our internal knowledge and provide founders with a comprehensive (and tailored) plan for growth.
Verified Buyer
Elena Ivanova
VC Platform Associate, Eleven Ventures
★★★★★
@felipepolo • October 1st 2024 • via LinkedIn
I’ve founded 5 different companies, and I can say the 100-Step GTM Checklist has been really valuable for us as a team. It contains actionable and well-documented items that allowed us to distribute the GTM tasks among our team
Verified Buyer
Felipe Polo
CEO, Sherpa Platform
Forget what worked 15 years ago—this checklist compiles battle-tested strategies used by over 7500 companies launching successful products today.
These actionable steps will save you months of planning and dramatically boost your chances of success.
Go-To-Market Checklist
Special New Year Price
$147
$67
SAVE $80
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100+ checkpoints from pre-launch to scaling phase
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14 pre-launch checkpoints
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12 launch checkpoints
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15 after-launch checkpoints
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21 scaling checkpoints
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Ready-to-use on all devices
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Light and dark mode
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Lifetime access
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14-day money-back guarantee
Free Bonus
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60-minute Power Hour Video
GTM Consulting
$3950
$2950
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4 weeks of personalized consulting to solve your GTM case
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4x individual 90-minute power sessions
done
Personalized Go-To-Market roadmap
After your payment, you will get access immediately.
You can pay with PayPal and all major credit cards.
Shop with confidence. Payment is secured by Norton.
It even comes with a Money-Back Guarantee
I'm confident that the 100-Step Go-To-Market Checklist will drastically help you with your next launch. And I also understand the importance of having peace of mind. That's why I'm giving you a 14-day money-back guarantee. If, for whatever reason, you feel this Checklist isn't for you, simply message my team. We'll refund 100% of your money.
Your success and happiness are my top priority.
On a mission to help 10,000 teams to cross the chasm.
Maja Voje spent 11 years in growth and marketing, working with companies like Google, Rocket Internet, Bayer, and Heineken, along with more than 650 startups.
She came across so many founders who get caught up in overthinking which turns into months and months of wasted time.
That's why she created a 100-step Go-To-Market checklist that will help you stay focused, reach product-market fit faster and scale efficiently.
