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Join 8,000+ Founders Conquering Their Markets with GTM Strategist
Join 8,000+ Founders Conquering Their Markets with GTM Strategist
Don’t just take our word for it—explore real success stories from innovators who turned their GTM vision into reality.
Abe Sorock
Founder, LeadersAtlas
Reviewing 1-1 Session
Maja's business savvy is only matched by her high energy. Working with her delivered actionable GTM strategies that are better than I would have come up with alone—and more than that, her thought partnership helped me find a deeper and more powerful positioning for my startup. Highly recommend the Power Hour, great investment of time!
Abe Sorock
Founder, LeadersAtlas
Reviewing 1-1 Session
Maja's business savvy is only matched by her high energy. Working with her delivered actionable GTM strategies that are better than I would have come up with alone—and more than that, her thought partnership helped me find a deeper and more powerful positioning for my startup. Highly recommend the Power Hour, great investment of time!
Abe Sorock
Founder, LeadersAtlas
Reviewing 1-1 Session
Maja's business savvy is only matched by her high energy. Working with her delivered actionable GTM strategies that are better than I would have come up with alone—and more than that, her thought partnership helped me find a deeper and more powerful positioning for my startup. Highly recommend the Power Hour, great investment of time!
Javi Platón
Founder, Be Product
I managed to book over 200 B2B meetings.
One notable case is Wonest: one of their salespeople usually closes 12 meetings a year, but in 80 days, we’ve already booked 40 meetings with HR directors! The average deal size is between 50k and 100k per year.
I owe you big time.
Javi Platón
Founder, Be Product
I managed to book over 200 B2B meetings.
One notable case is Wonest: one of their salespeople usually closes 12 meetings a year, but in 80 days, we’ve already booked 40 meetings with HR directors! The average deal size is between 50k and 100k per year.
I owe you big time.
Javi Platón
Founder, Be Product
I managed to book over 200 B2B meetings.
One notable case is Wonest: one of their salespeople usually closes 12 meetings a year, but in 80 days, we’ve already booked 40 meetings with HR directors! The average deal size is between 50k and 100k per year.
I owe you big time.
Anand Arivukkarasu
Product Leader, Advisor and Ex-Facebook
As a startup founder, Maja Voje's GTM kit has been a game-changer for our market launch strategy. It provided clea r, actionable steps that helped us identify our key differentiator, ICP and streamline our GTM plan. Thanks to her support, we already closed our first pilot, and she provided valuable contacts that accelerated our progress.
Anand Arivukkarasu
Product Leader, Advisor and Ex-Facebook
As a startup founder, Maja Voje's GTM kit has been a game-changer for our market launch strategy. It provided clea r, actionable steps that helped us identify our key differentiator, ICP and streamline our GTM plan. Thanks to her support, we already closed our first pilot, and she provided valuable contacts that accelerated our progress.
Anand Arivukkarasu
Product Leader, Advisor and Ex-Facebook
As a startup founder, Maja Voje's GTM kit has been a game-changer for our market launch strategy. It provided clea r, actionable steps that helped us identify our key differentiator, ICP and streamline our GTM plan. Thanks to her support, we already closed our first pilot, and she provided valuable contacts that accelerated our progress.
Doug Rhoten
Senior PM at Ford, co-founder at Cereus
If your go-to-market is a patchwork of guess-to-market, then this bootcamp is for you. You will learn to apply Maja’s go-to-market system to your business through practical hands-on, real-world examples. For my co-founders and I, it really helped highlight the gaps in our strategy and provided us concrete, actionable next steps to move our business forward.
Doug Rhoten
Senior PM at Ford, co-founder at Cereus
If your go-to-market is a patchwork of guess-to-market, then this bootcamp is for you. You will learn to apply Maja’s go-to-market system to your business through practical hands-on, real-world examples. For my co-founders and I, it really helped highlight the gaps in our strategy and provided us concrete, actionable next steps to move our business forward.
Doug Rhoten
Senior PM at Ford, co-founder at Cereus
If your go-to-market is a patchwork of guess-to-market, then this bootcamp is for you. You will learn to apply Maja’s go-to-market system to your business through practical hands-on, real-world examples. For my co-founders and I, it really helped highlight the gaps in our strategy and provided us concrete, actionable next steps to move our business forward.
Alexiomar Rodriguez, Esq
Co-Founder, Xiola LLC
Back on November 16th, 2023, we embarked on a mission with Flou – to simplify legal matters for creative entrepreneurs, starting with music contracts. It's been an exhilarating journey since then!
In just under 60 days, we've welcomed over 600 free users (with access to split sheets) and 30 paid subscribers (with unlimited access to music contracts). A huge shoutout to Maja Voje.
Alexiomar Rodriguez, Esq
Co-Founder, Xiola LLC
Back on November 16th, 2023, we embarked on a mission with Flou – to simplify legal matters for creative entrepreneurs, starting with music contracts. It's been an exhilarating journey since then!
In just under 60 days, we've welcomed over 600 free users (with access to split sheets) and 30 paid subscribers (with unlimited access to music contracts). A huge shoutout to Maja Voje.
Alexiomar Rodriguez, Esq
Co-Founder, Xiola LLC
Back on November 16th, 2023, we embarked on a mission with Flou – to simplify legal matters for creative entrepreneurs, starting with music contracts. It's been an exhilarating journey since then!
In just under 60 days, we've welcomed over 600 free users (with access to split sheets) and 30 paid subscribers (with unlimited access to music contracts). A huge shoutout to Maja Voje.
Ebrahim Karimi
Senior Product Manager, Zamann Pharma Support
We could find our channels by trial and error and the most important one of them was email campaigns. These are some numbers from our email campaigns that after doing some ECP and messaging optimization we could reach:
23% email opening rate (~5 times higher than industry average)
8% email click through rate (~4 times higher than average)
We could increase our user acquisition by more than 2x (but the previous number was low)
Ebrahim Karimi
Senior Product Manager, Zamann Pharma Support
We could find our channels by trial and error and the most important one of them was email campaigns. These are some numbers from our email campaigns that after doing some ECP and messaging optimization we could reach:
23% email opening rate (~5 times higher than industry average)
8% email click through rate (~4 times higher than average)
We could increase our user acquisition by more than 2x (but the previous number was low)
Ebrahim Karimi
Senior Product Manager, Zamann Pharma Support
We could find our channels by trial and error and the most important one of them was email campaigns. These are some numbers from our email campaigns that after doing some ECP and messaging optimization we could reach:
23% email opening rate (~5 times higher than industry average)
8% email click through rate (~4 times higher than average)
We could increase our user acquisition by more than 2x (but the previous number was low)
Nico Trofim-Bancila
Lead Product Marketing Manager
Reviewing GTM Checklist
Your GTM checklist is a fantastic companion for anyone who needs to be guided by a friend through the ins and outs of GTM.
As a use case, not only did you cover a product lunch, but your steps apply to a company launch as well.
What sets your checklist apart is:
how you combined growth marketing elements with product marketing and
how you enlisted so many specialists so together you could create this step-by-step checklist.
I see it as a great combination of the strategic direction and tactics approach. Very well done, people using it will benefit from it a lot! No need to reinvent the wheel with such a powerful tool in place.
Huge kudos, Maja, for another successful and applicable product!
Nico Trofim-Bancila
Lead Product Marketing Manager
Reviewing GTM Checklist
Your GTM checklist is a fantastic companion for anyone who needs to be guided by a friend through the ins and outs of GTM.
As a use case, not only did you cover a product lunch, but your steps apply to a company launch as well.
What sets your checklist apart is:
how you combined growth marketing elements with product marketing and
how you enlisted so many specialists so together you could create this step-by-step checklist.
I see it as a great combination of the strategic direction and tactics approach. Very well done, people using it will benefit from it a lot! No need to reinvent the wheel with such a powerful tool in place.
Huge kudos, Maja, for another successful and applicable product!
Nico Trofim-Bancila
Lead Product Marketing Manager
Reviewing GTM Checklist
Your GTM checklist is a fantastic companion for anyone who needs to be guided by a friend through the ins and outs of GTM.
As a use case, not only did you cover a product lunch, but your steps apply to a company launch as well.
What sets your checklist apart is:
how you combined growth marketing elements with product marketing and
how you enlisted so many specialists so together you could create this step-by-step checklist.
I see it as a great combination of the strategic direction and tactics approach. Very well done, people using it will benefit from it a lot! No need to reinvent the wheel with such a powerful tool in place.
Huge kudos, Maja, for another successful and applicable product!
Felipe Polo
CEO, Sherpa Platform
Reviewing GTM Checklist
I’ve founded 5 different companies, and I can say the 100-Step GTM Checklist has been really valuable for us as a team. It contains actionable and well-documented items that allowed us to distribute the GTM tasks among our team (after filtering what made sense for us). It was also easy to migrate to our task manager system (Asana in this case) with a simple automation. It was just perfect to fill our roadmap with meaningful work on our way to our product launch!
We imported the checklist to Asana and we ran launches with it for all my companies.
Felipe Polo
CEO, Sherpa Platform
Reviewing GTM Checklist
I’ve founded 5 different companies, and I can say the 100-Step GTM Checklist has been really valuable for us as a team. It contains actionable and well-documented items that allowed us to distribute the GTM tasks among our team (after filtering what made sense for us). It was also easy to migrate to our task manager system (Asana in this case) with a simple automation. It was just perfect to fill our roadmap with meaningful work on our way to our product launch!
We imported the checklist to Asana and we ran launches with it for all my companies.
Felipe Polo
CEO, Sherpa Platform
Reviewing GTM Checklist
I’ve founded 5 different companies, and I can say the 100-Step GTM Checklist has been really valuable for us as a team. It contains actionable and well-documented items that allowed us to distribute the GTM tasks among our team (after filtering what made sense for us). It was also easy to migrate to our task manager system (Asana in this case) with a simple automation. It was just perfect to fill our roadmap with meaningful work on our way to our product launch!
We imported the checklist to Asana and we ran launches with it for all my companies.
Daniele
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Your book is incredible—it makes so many concepts tangible and actionable! It’s a valuable guide that empowers growth professionals to make a real impact.
Daniele
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Your book is incredible—it makes so many concepts tangible and actionable! It’s a valuable guide that empowers growth professionals to make a real impact.
Daniele
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Your book is incredible—it makes so many concepts tangible and actionable! It’s a valuable guide that empowers growth professionals to make a real impact.
Elena Ivanova
VC Platform Associate, Eleven Ventures
Reviewing GTM Checklist
A VC Platform role means operationalizing PMF and early GTM knowledge and making it practical for early-stage portfolio founders to apply in their own context. Yes, there is no one-size-fits-all approach to company building, but certain frameworks, tactics, and approaches shorten the learning curve and help founders move the needle forward. Maja's 100-Step Go-To-Market Checklist falls straight into this bucket of must-have tools that we use to complement our internal knowledge and provide founders with a comprehensive (and tailored) plan for growth.
Elena Ivanova
VC Platform Associate, Eleven Ventures
Reviewing GTM Checklist
A VC Platform role means operationalizing PMF and early GTM knowledge and making it practical for early-stage portfolio founders to apply in their own context. Yes, there is no one-size-fits-all approach to company building, but certain frameworks, tactics, and approaches shorten the learning curve and help founders move the needle forward. Maja's 100-Step Go-To-Market Checklist falls straight into this bucket of must-have tools that we use to complement our internal knowledge and provide founders with a comprehensive (and tailored) plan for growth.
Elena Ivanova
VC Platform Associate, Eleven Ventures
Reviewing GTM Checklist
A VC Platform role means operationalizing PMF and early GTM knowledge and making it practical for early-stage portfolio founders to apply in their own context. Yes, there is no one-size-fits-all approach to company building, but certain frameworks, tactics, and approaches shorten the learning curve and help founders move the needle forward. Maja's 100-Step Go-To-Market Checklist falls straight into this bucket of must-have tools that we use to complement our internal knowledge and provide founders with a comprehensive (and tailored) plan for growth.
Nabil Mansouri
VP of Revenue, AppliedAI
Reviewing GTM Checklist
Loved the templates! This is a must-have for anyone in the GTM space.
Nabil Mansouri
VP of Revenue, AppliedAI
Reviewing GTM Checklist
Loved the templates! This is a must-have for anyone in the GTM space.
Nabil Mansouri
VP of Revenue, AppliedAI
Reviewing GTM Checklist
Loved the templates! This is a must-have for anyone in the GTM space.
Emre Tok
Disrupt Ventures (Dubai)
Reviewing GTM Checklist
This checklist is an invaluable guide for our portfolio companies.
Emre Tok
Disrupt Ventures (Dubai)
Reviewing GTM Checklist
This checklist is an invaluable guide for our portfolio companies.
Emre Tok
Disrupt Ventures (Dubai)
Reviewing GTM Checklist
This checklist is an invaluable guide for our portfolio companies.
Diana Trinh
The Coffee Date (USA)
Reviewing GTM Checklist
I am so surprised that this checklist is so affordable for what it has. Maja has combined all of her best resources into a handy checklist that you're able to mark off as you go through it. The resources are a collection of frameworks, Miro mood boards, templates, tools, videos, and more!
Diana Trinh
The Coffee Date (USA)
Reviewing GTM Checklist
I am so surprised that this checklist is so affordable for what it has. Maja has combined all of her best resources into a handy checklist that you're able to mark off as you go through it. The resources are a collection of frameworks, Miro mood boards, templates, tools, videos, and more!
Diana Trinh
The Coffee Date (USA)
Reviewing GTM Checklist
I am so surprised that this checklist is so affordable for what it has. Maja has combined all of her best resources into a handy checklist that you're able to mark off as you go through it. The resources are a collection of frameworks, Miro mood boards, templates, tools, videos, and more!
Phil Alves
Founder, DevStats
Reviewing 1-1 Session
As an early-stage company, DevStats is currently exploring different go-to-market strategies. Before our session, I was uncertain if I was on the right track. I had many ideas but lacked focus. During the session, we did an informal positioning exercise that provided insights into how I could enhance my current positioning. We also reviewed the strategies I have attempted so far and discussed my ideas, addressing the challenges associated with each one. We did an exercise that helped me visualize the high value, low efforts motions and that's what I will be focusing on in the next few months.
Phil Alves
Founder, DevStats
Reviewing 1-1 Session
As an early-stage company, DevStats is currently exploring different go-to-market strategies. Before our session, I was uncertain if I was on the right track. I had many ideas but lacked focus. During the session, we did an informal positioning exercise that provided insights into how I could enhance my current positioning. We also reviewed the strategies I have attempted so far and discussed my ideas, addressing the challenges associated with each one. We did an exercise that helped me visualize the high value, low efforts motions and that's what I will be focusing on in the next few months.
Phil Alves
Founder, DevStats
Reviewing 1-1 Session
As an early-stage company, DevStats is currently exploring different go-to-market strategies. Before our session, I was uncertain if I was on the right track. I had many ideas but lacked focus. During the session, we did an informal positioning exercise that provided insights into how I could enhance my current positioning. We also reviewed the strategies I have attempted so far and discussed my ideas, addressing the challenges associated with each one. We did an exercise that helped me visualize the high value, low efforts motions and that's what I will be focusing on in the next few months.
Valentin Radu
CEO, Omniconvert.com
Reviewing 1-1 Session
I felt like I lacked the entire understanding of the GTM levers and routes that I have for an initiative with disruptive potential.
The session with Maja helped me understand the mechanics of how to orchestrate the right people, and I found a bunch of nice viral loops.
I feel excited about what's next: I gained more clarity and a game plan that is more detailed than I expected.
I have already assembled the team and made the game plan to launch what aims to become the Global CRO benchmark for eCommerce.
Valentin Radu
CEO, Omniconvert.com
Reviewing 1-1 Session
I felt like I lacked the entire understanding of the GTM levers and routes that I have for an initiative with disruptive potential.
The session with Maja helped me understand the mechanics of how to orchestrate the right people, and I found a bunch of nice viral loops.
I feel excited about what's next: I gained more clarity and a game plan that is more detailed than I expected.
I have already assembled the team and made the game plan to launch what aims to become the Global CRO benchmark for eCommerce.
Valentin Radu
CEO, Omniconvert.com
Reviewing 1-1 Session
I felt like I lacked the entire understanding of the GTM levers and routes that I have for an initiative with disruptive potential.
The session with Maja helped me understand the mechanics of how to orchestrate the right people, and I found a bunch of nice viral loops.
I feel excited about what's next: I gained more clarity and a game plan that is more detailed than I expected.
I have already assembled the team and made the game plan to launch what aims to become the Global CRO benchmark for eCommerce.
Miguel Sureda
Founder, Anlak
Reviewing 1-1 Session
I recently attended a consultancy session with Maja, after weeks following her LinkedIn posts and taking her Bootcamp lessons. She provided invaluable guidance in prioritizing and clarifying a high-value use case for our horizontal Software as a Service, targeting clients with a higher ARR. This strategic focus has provided us with a clear path to scale our solution in the market. The key, in my opinion, was the amount of pre-work and familiarization that Maja made before our meeting and that accelerated the process significantly! Highly recommend her services!
Miguel Sureda
Founder, Anlak
Reviewing 1-1 Session
I recently attended a consultancy session with Maja, after weeks following her LinkedIn posts and taking her Bootcamp lessons. She provided invaluable guidance in prioritizing and clarifying a high-value use case for our horizontal Software as a Service, targeting clients with a higher ARR. This strategic focus has provided us with a clear path to scale our solution in the market. The key, in my opinion, was the amount of pre-work and familiarization that Maja made before our meeting and that accelerated the process significantly! Highly recommend her services!
Miguel Sureda
Founder, Anlak
Reviewing 1-1 Session
I recently attended a consultancy session with Maja, after weeks following her LinkedIn posts and taking her Bootcamp lessons. She provided invaluable guidance in prioritizing and clarifying a high-value use case for our horizontal Software as a Service, targeting clients with a higher ARR. This strategic focus has provided us with a clear path to scale our solution in the market. The key, in my opinion, was the amount of pre-work and familiarization that Maja made before our meeting and that accelerated the process significantly! Highly recommend her services!
Warren Sadler
Co-founder and CTO, Therify
Reviewing 1-1 Session
Maja is a power house! I was blown away by just how much information we were able to stuff into a 90-minute session. Maja has thought about every step of the GTM process, so I can't recommend her enough to founders looking to get their house in order.
Warren Sadler
Co-founder and CTO, Therify
Reviewing 1-1 Session
Maja is a power house! I was blown away by just how much information we were able to stuff into a 90-minute session. Maja has thought about every step of the GTM process, so I can't recommend her enough to founders looking to get their house in order.
Warren Sadler
Co-founder and CTO, Therify
Reviewing 1-1 Session
Maja is a power house! I was blown away by just how much information we were able to stuff into a 90-minute session. Maja has thought about every step of the GTM process, so I can't recommend her enough to founders looking to get their house in order.
Dima Durah
CEO, Living Assets
Reviewing 1-1 Session
Working together was super helpful! I finally got clear on exactly who my ideal customers are and how to reach them. I also learned some great practical tips for creating a lead magnet that actually works, including smart ways to share it and get my network involved. Best of all, I'm now way more confident in my sales approach and truly believe in what I'm offering, which makes it so much easier to talk to potential customers. This was exactly what I needed to move forward!
Dima Durah
CEO, Living Assets
Reviewing 1-1 Session
Working together was super helpful! I finally got clear on exactly who my ideal customers are and how to reach them. I also learned some great practical tips for creating a lead magnet that actually works, including smart ways to share it and get my network involved. Best of all, I'm now way more confident in my sales approach and truly believe in what I'm offering, which makes it so much easier to talk to potential customers. This was exactly what I needed to move forward!
Dima Durah
CEO, Living Assets
Reviewing 1-1 Session
Working together was super helpful! I finally got clear on exactly who my ideal customers are and how to reach them. I also learned some great practical tips for creating a lead magnet that actually works, including smart ways to share it and get my network involved. Best of all, I'm now way more confident in my sales approach and truly believe in what I'm offering, which makes it so much easier to talk to potential customers. This was exactly what I needed to move forward!
Anna Lisa Di Vincenzo
20tab
Reviewing corporate workshop
Expertise, energy, and a hands-on approach that challenges participants to step out of their comfort zone. Maja Voje knows how to make any workshop a concrete and engaging experience, and at 20tab we have seen this at Product Management Day 2024 and in the Masterclass 'Dall'ideazione al Go-To-Market'.
Beyond her deep knowledge, what truly sets her apart is her ability to foster a collaborative and inclusive environment, valuing every contribution with respect and attention.
With her dynamic and direct style, she encourages discussion and sparks new perspectives, creating a true big bang of ideas and strategies that can be applied immediately.
Thank you, Maja, for your professionalism, generosity, and the value you bring to every session. It’s always a pleasure to work, learn (and chat!) with you.
Anna Lisa Di Vincenzo
20tab
Reviewing corporate workshop
Expertise, energy, and a hands-on approach that challenges participants to step out of their comfort zone. Maja Voje knows how to make any workshop a concrete and engaging experience, and at 20tab we have seen this at Product Management Day 2024 and in the Masterclass 'Dall'ideazione al Go-To-Market'.
Beyond her deep knowledge, what truly sets her apart is her ability to foster a collaborative and inclusive environment, valuing every contribution with respect and attention.
With her dynamic and direct style, she encourages discussion and sparks new perspectives, creating a true big bang of ideas and strategies that can be applied immediately.
Thank you, Maja, for your professionalism, generosity, and the value you bring to every session. It’s always a pleasure to work, learn (and chat!) with you.
Anna Lisa Di Vincenzo
20tab
Reviewing corporate workshop
Expertise, energy, and a hands-on approach that challenges participants to step out of their comfort zone. Maja Voje knows how to make any workshop a concrete and engaging experience, and at 20tab we have seen this at Product Management Day 2024 and in the Masterclass 'Dall'ideazione al Go-To-Market'.
Beyond her deep knowledge, what truly sets her apart is her ability to foster a collaborative and inclusive environment, valuing every contribution with respect and attention.
With her dynamic and direct style, she encourages discussion and sparks new perspectives, creating a true big bang of ideas and strategies that can be applied immediately.
Thank you, Maja, for your professionalism, generosity, and the value you bring to every session. It’s always a pleasure to work, learn (and chat!) with you.
Nenad Stojkovic
Founder and CEO, Blackfield Labs
Reviewing 1-1 Session
The GTM strategy session with Maja Voje was honestly such a great experience. Maja has this rare combination of deep expertise and enthusiasm that makes it easy to connect with her and get the most out of the session. She gave us a clear direction—not just what we need to do, but exactly how to approach it and where to focus our efforts.
We went into the session expecting a lot, but Maja still managed to exceed those expectations. If you’re working on your GTM strategy and need someone who truly gets it, Maja is the person to call.
Nenad Stojkovic
Founder and CEO, Blackfield Labs
Reviewing 1-1 Session
The GTM strategy session with Maja Voje was honestly such a great experience. Maja has this rare combination of deep expertise and enthusiasm that makes it easy to connect with her and get the most out of the session. She gave us a clear direction—not just what we need to do, but exactly how to approach it and where to focus our efforts.
We went into the session expecting a lot, but Maja still managed to exceed those expectations. If you’re working on your GTM strategy and need someone who truly gets it, Maja is the person to call.
Nenad Stojkovic
Founder and CEO, Blackfield Labs
Reviewing 1-1 Session
The GTM strategy session with Maja Voje was honestly such a great experience. Maja has this rare combination of deep expertise and enthusiasm that makes it easy to connect with her and get the most out of the session. She gave us a clear direction—not just what we need to do, but exactly how to approach it and where to focus our efforts.
We went into the session expecting a lot, but Maja still managed to exceed those expectations. If you’re working on your GTM strategy and need someone who truly gets it, Maja is the person to call.
John Kuells
Head of Marketing, Lean Marketing
Reviewing LinkedIn consulting
With all the noise, it was hard for me to determine the best LinkedIn strategy for our business. Maja gave me some much-needed clarity by giving me actionable steps for boosting our engagement and authority. I feel much more confident when posting and have some great tactics for leveraging comments and engaging with others' posts.
John Kuells
Head of Marketing, Lean Marketing
Reviewing LinkedIn consulting
With all the noise, it was hard for me to determine the best LinkedIn strategy for our business. Maja gave me some much-needed clarity by giving me actionable steps for boosting our engagement and authority. I feel much more confident when posting and have some great tactics for leveraging comments and engaging with others' posts.
John Kuells
Head of Marketing, Lean Marketing
Reviewing LinkedIn consulting
With all the noise, it was hard for me to determine the best LinkedIn strategy for our business. Maja gave me some much-needed clarity by giving me actionable steps for boosting our engagement and authority. I feel much more confident when posting and have some great tactics for leveraging comments and engaging with others' posts.
Ihor Peresunko
CEO, Lexicon Labs
Reviewing GTM Masterclass
ICP
The ICP section has been the most beneficial. At our startup, we missed most of these steps, starting by selling to close contacts and referrals. As a result, our clients now span different niches.
This section gave me clarity on why it's hard for us to sell to unknown people - we’ve been trying to sell to every business on the planet (with a team of 2 🤦).
I found the Market Problem Map, Beachhead strategy, and customer interview questions very helpful. However, I would appreciate more examples on conducting and interpreting customer interviews, especially in the B2B space. Also, any tips on getting people to participate in the interviews would be great.
GTM Motions
This section gave me a clear plan for testing and budgeting, which has really helped overcome the "information paralysis" I was facing. Now I feel like I know what I'm doing : )
The "Path to PMF" material was fantastic—10/10!
I would like to see more examples of how different companies implement GTM motions from the very beginning. Something like: X worked for Y company, here is the case study, but X didn't work for Z company - let's learn why. For me it's much easier to learn from others' mistakes, rather than successes.
Ihor Peresunko
CEO, Lexicon Labs
Reviewing GTM Masterclass
ICP
The ICP section has been the most beneficial. At our startup, we missed most of these steps, starting by selling to close contacts and referrals. As a result, our clients now span different niches.
This section gave me clarity on why it's hard for us to sell to unknown people - we’ve been trying to sell to every business on the planet (with a team of 2 🤦).
I found the Market Problem Map, Beachhead strategy, and customer interview questions very helpful. However, I would appreciate more examples on conducting and interpreting customer interviews, especially in the B2B space. Also, any tips on getting people to participate in the interviews would be great.
GTM Motions
This section gave me a clear plan for testing and budgeting, which has really helped overcome the "information paralysis" I was facing. Now I feel like I know what I'm doing : )
The "Path to PMF" material was fantastic—10/10!
I would like to see more examples of how different companies implement GTM motions from the very beginning. Something like: X worked for Y company, here is the case study, but X didn't work for Z company - let's learn why. For me it's much easier to learn from others' mistakes, rather than successes.
Ihor Peresunko
CEO, Lexicon Labs
Reviewing GTM Masterclass
ICP
The ICP section has been the most beneficial. At our startup, we missed most of these steps, starting by selling to close contacts and referrals. As a result, our clients now span different niches.
This section gave me clarity on why it's hard for us to sell to unknown people - we’ve been trying to sell to every business on the planet (with a team of 2 🤦).
I found the Market Problem Map, Beachhead strategy, and customer interview questions very helpful. However, I would appreciate more examples on conducting and interpreting customer interviews, especially in the B2B space. Also, any tips on getting people to participate in the interviews would be great.
GTM Motions
This section gave me a clear plan for testing and budgeting, which has really helped overcome the "information paralysis" I was facing. Now I feel like I know what I'm doing : )
The "Path to PMF" material was fantastic—10/10!
I would like to see more examples of how different companies implement GTM motions from the very beginning. Something like: X worked for Y company, here is the case study, but X didn't work for Z company - let's learn why. For me it's much easier to learn from others' mistakes, rather than successes.
Tim Berce
Founder, Postrewriter
Maja and I developed a GTM plan for my side project Post Rewriter- With zero budget I have managed to get more than 200 active users and 10+ clients for the tool.
Working with her is just easy. She is pragmatic, fun and never holds back to support founders that she works with.
And she is a friend.
Tim Berce
Founder, Postrewriter
Maja and I developed a GTM plan for my side project Post Rewriter- With zero budget I have managed to get more than 200 active users and 10+ clients for the tool.
Working with her is just easy. She is pragmatic, fun and never holds back to support founders that she works with.
And she is a friend.
Tim Berce
Founder, Postrewriter
Maja and I developed a GTM plan for my side project Post Rewriter- With zero budget I have managed to get more than 200 active users and 10+ clients for the tool.
Working with her is just easy. She is pragmatic, fun and never holds back to support founders that she works with.
And she is a friend.
Samuel Popoola
Reviewing GTM Masterclass
I'd highly recommend this course to anyone interested in GTM; whether starting out your career or already experienced.
As someone dedicated to continuous learning and improvement, this course is a game changer and the best way to master GTM.
Samuel Popoola
Reviewing GTM Masterclass
I'd highly recommend this course to anyone interested in GTM; whether starting out your career or already experienced.
As someone dedicated to continuous learning and improvement, this course is a game changer and the best way to master GTM.
Samuel Popoola
Reviewing GTM Masterclass
I'd highly recommend this course to anyone interested in GTM; whether starting out your career or already experienced.
As someone dedicated to continuous learning and improvement, this course is a game changer and the best way to master GTM.
Alisa Lukonina
GTM Manager at JetBrains
Reviewing GTM Masterclass
Thank you for the GTM Bootcamp! I’m so impressed by how concise and actionable the content is - no fluff, just practical insights I can apply right away.
Alisa Lukonina
GTM Manager at JetBrains
Reviewing GTM Masterclass
Thank you for the GTM Bootcamp! I’m so impressed by how concise and actionable the content is - no fluff, just practical insights I can apply right away.
Alisa Lukonina
GTM Manager at JetBrains
Reviewing GTM Masterclass
Thank you for the GTM Bootcamp! I’m so impressed by how concise and actionable the content is - no fluff, just practical insights I can apply right away.
Ali Mamujee
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
It’s a book I recommend the most for launching a new product. The step by step execution is what I feel is missing in most books. Maja’s GTM Strategist does this perfectly.
Ali Mamujee
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
It’s a book I recommend the most for launching a new product. The step by step execution is what I feel is missing in most books. Maja’s GTM Strategist does this perfectly.
Ali Mamujee
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
It’s a book I recommend the most for launching a new product. The step by step execution is what I feel is missing in most books. Maja’s GTM Strategist does this perfectly.
Juan Cruz Giusto
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Navigating the long and often chaotic road to product-market fit is no small feat, yet Maja excels in laying out a clear, step-by-step strategy to conquer it. The book is packed with frameworks and exercises that are not only easy to apply but also incredibly powerful for any founder or GTM Marketer.
Having explored a multitude of business books over the years, I find 'Go-To-Market Strategist' to be a rare find. It uniquely ties together all the essential elements coherently.
I can't recommend this book enough – it's a must-read for those seeking practical, impactful guidance in the business world!
One person found this helpful
Juan Cruz Giusto
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Navigating the long and often chaotic road to product-market fit is no small feat, yet Maja excels in laying out a clear, step-by-step strategy to conquer it. The book is packed with frameworks and exercises that are not only easy to apply but also incredibly powerful for any founder or GTM Marketer.
Having explored a multitude of business books over the years, I find 'Go-To-Market Strategist' to be a rare find. It uniquely ties together all the essential elements coherently.
I can't recommend this book enough – it's a must-read for those seeking practical, impactful guidance in the business world!
One person found this helpful
Juan Cruz Giusto
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Navigating the long and often chaotic road to product-market fit is no small feat, yet Maja excels in laying out a clear, step-by-step strategy to conquer it. The book is packed with frameworks and exercises that are not only easy to apply but also incredibly powerful for any founder or GTM Marketer.
Having explored a multitude of business books over the years, I find 'Go-To-Market Strategist' to be a rare find. It uniquely ties together all the essential elements coherently.
I can't recommend this book enough – it's a must-read for those seeking practical, impactful guidance in the business world!
One person found this helpful
Shubha K. Chakravarthy
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
I'm a founder who also mentors other founders to build financially strong startup plans and have had my share of frustrations nailing down critical parts of startups' strategy, my own as well as those I mentor. The go-to-market strategy is probably one of the most misunderstood and wasted parts of any pitch that I have seen.
But the problem is that unless you're deeply embedded in the traditional Silicon Valley ecosystem, it's hard, almost impossible, to figure out the core elements of a rigorous, data-driven go-to-market strategy that you can manage as a solo founder AND ensure it meets the objective rigor test.
I found Maja Voje's Go To Market Strategist (GTMS) book after a great deal of fruitless searching and dissatisfaction with many of the other books in this category - many were good but incomplete, or complete but fairly superficial, worse, complete, deep and totally not practical for a solo founder without a lot of funding or a big team…
Shubha K. Chakravarthy
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
I'm a founder who also mentors other founders to build financially strong startup plans and have had my share of frustrations nailing down critical parts of startups' strategy, my own as well as those I mentor. The go-to-market strategy is probably one of the most misunderstood and wasted parts of any pitch that I have seen.
But the problem is that unless you're deeply embedded in the traditional Silicon Valley ecosystem, it's hard, almost impossible, to figure out the core elements of a rigorous, data-driven go-to-market strategy that you can manage as a solo founder AND ensure it meets the objective rigor test.
I found Maja Voje's Go To Market Strategist (GTMS) book after a great deal of fruitless searching and dissatisfaction with many of the other books in this category - many were good but incomplete, or complete but fairly superficial, worse, complete, deep and totally not practical for a solo founder without a lot of funding or a big team…
Shubha K. Chakravarthy
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
I'm a founder who also mentors other founders to build financially strong startup plans and have had my share of frustrations nailing down critical parts of startups' strategy, my own as well as those I mentor. The go-to-market strategy is probably one of the most misunderstood and wasted parts of any pitch that I have seen.
But the problem is that unless you're deeply embedded in the traditional Silicon Valley ecosystem, it's hard, almost impossible, to figure out the core elements of a rigorous, data-driven go-to-market strategy that you can manage as a solo founder AND ensure it meets the objective rigor test.
I found Maja Voje's Go To Market Strategist (GTMS) book after a great deal of fruitless searching and dissatisfaction with many of the other books in this category - many were good but incomplete, or complete but fairly superficial, worse, complete, deep and totally not practical for a solo founder without a lot of funding or a big team…
Dhuha
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This book is packed with tactics, strategies, and advice you can use minutes after reading. There is no fluff or BS like a lot of GTM books I’ve read. Make sure to add a notepad and some extra pens to your order because you’ll want to take tons of notes! It forced me to look at my business in new ways, call myself out on things I was doing wrong, and then take action. Can’t thank Maja enough for putting this all together and making it available for the world to read.
Dhuha
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This book is packed with tactics, strategies, and advice you can use minutes after reading. There is no fluff or BS like a lot of GTM books I’ve read. Make sure to add a notepad and some extra pens to your order because you’ll want to take tons of notes! It forced me to look at my business in new ways, call myself out on things I was doing wrong, and then take action. Can’t thank Maja enough for putting this all together and making it available for the world to read.
Dhuha
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This book is packed with tactics, strategies, and advice you can use minutes after reading. There is no fluff or BS like a lot of GTM books I’ve read. Make sure to add a notepad and some extra pens to your order because you’ll want to take tons of notes! It forced me to look at my business in new ways, call myself out on things I was doing wrong, and then take action. Can’t thank Maja enough for putting this all together and making it available for the world to read.
John Faig
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
I work with EdTech startups and this book is 200% relevant for them. I'm going to make it required reading before taking on any new RevOps consulting gigs. I read it three times and found myself highlighting more and more each time. I also found the graphics to be helpful.
John Faig
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
I work with EdTech startups and this book is 200% relevant for them. I'm going to make it required reading before taking on any new RevOps consulting gigs. I read it three times and found myself highlighting more and more each time. I also found the graphics to be helpful.
John Faig
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
I work with EdTech startups and this book is 200% relevant for them. I'm going to make it required reading before taking on any new RevOps consulting gigs. I read it three times and found myself highlighting more and more each time. I also found the graphics to be helpful.
Alexiomar
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
In just under 60 days, our SaaS welcomed over 600 free users and 30 paid subscribers. According to Userpilot, “[f]or many [SaaS] companies, the ideal freemium conversion rate is around 2-5%.”
Maja Voje and her insightful book, "Go-To Market Strategist," were instrumental in refining our Ideal Customer Profile (ICP) and Go-To Market (GTM) strategy.
Based on the Beachhead strategy, we decided to focus our product, Flou, a SaaS solution for legal and music contract management, on music entrepreneurs (managers, lawyers, labels and publishers).
Our traction channel is our music business community and online educational platform called Seed Academy. We used our community (email + IG + YouTube) to drive traffic to our new software.
Thank you, Maja, for sharing your expertise!
Alexiomar
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
In just under 60 days, our SaaS welcomed over 600 free users and 30 paid subscribers. According to Userpilot, “[f]or many [SaaS] companies, the ideal freemium conversion rate is around 2-5%.”
Maja Voje and her insightful book, "Go-To Market Strategist," were instrumental in refining our Ideal Customer Profile (ICP) and Go-To Market (GTM) strategy.
Based on the Beachhead strategy, we decided to focus our product, Flou, a SaaS solution for legal and music contract management, on music entrepreneurs (managers, lawyers, labels and publishers).
Our traction channel is our music business community and online educational platform called Seed Academy. We used our community (email + IG + YouTube) to drive traffic to our new software.
Thank you, Maja, for sharing your expertise!
Alexiomar
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
In just under 60 days, our SaaS welcomed over 600 free users and 30 paid subscribers. According to Userpilot, “[f]or many [SaaS] companies, the ideal freemium conversion rate is around 2-5%.”
Maja Voje and her insightful book, "Go-To Market Strategist," were instrumental in refining our Ideal Customer Profile (ICP) and Go-To Market (GTM) strategy.
Based on the Beachhead strategy, we decided to focus our product, Flou, a SaaS solution for legal and music contract management, on music entrepreneurs (managers, lawyers, labels and publishers).
Our traction channel is our music business community and online educational platform called Seed Academy. We used our community (email + IG + YouTube) to drive traffic to our new software.
Thank you, Maja, for sharing your expertise!
Jake
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Best book I have read for business in last 5 years, just amazingly good. There are excellent business ideas
galore on every single page. Overwhelming in fact, the depth of discussion is very deep and thorough.
Forget what the cover or the title looks like, just buy the book and learn how to put together a business
product and marketing plan that will knock your socks off. I can't praise this book enough here. A standalone
guide.
Jake
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Best book I have read for business in last 5 years, just amazingly good. There are excellent business ideas
galore on every single page. Overwhelming in fact, the depth of discussion is very deep and thorough.
Forget what the cover or the title looks like, just buy the book and learn how to put together a business
product and marketing plan that will knock your socks off. I can't praise this book enough here. A standalone
guide.
Jake
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Best book I have read for business in last 5 years, just amazingly good. There are excellent business ideas
galore on every single page. Overwhelming in fact, the depth of discussion is very deep and thorough.
Forget what the cover or the title looks like, just buy the book and learn how to put together a business
product and marketing plan that will knock your socks off. I can't praise this book enough here. A standalone
guide.
Marce Catano
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Maja did an incredible job, creating a very clear guide with excellent cases that take into account what we need today as leaders in growth, marketing, technology, and product. In a world like the present one, where thousands of startups and business models die every second, this is a must-read to be able to create a comprehensive go-to-market strategy and start reaching the Product-Market Fit (PMF)
Marce Catano
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Maja did an incredible job, creating a very clear guide with excellent cases that take into account what we need today as leaders in growth, marketing, technology, and product. In a world like the present one, where thousands of startups and business models die every second, this is a must-read to be able to create a comprehensive go-to-market strategy and start reaching the Product-Market Fit (PMF)
Marce Catano
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Maja did an incredible job, creating a very clear guide with excellent cases that take into account what we need today as leaders in growth, marketing, technology, and product. In a world like the present one, where thousands of startups and business models die every second, this is a must-read to be able to create a comprehensive go-to-market strategy and start reaching the Product-Market Fit (PMF)
Kindle Customer
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This is one of the very rare business books in which I highlighted passages in the very first chapter. Most business books today are overblown and ramble on and on for the first 100 pages without giving you any useful insights.
This book is different. From the first chapter you will get insights that you will be able to immediately apply to your business and the intensity of insights will not wither until the very end. Highly recommended.
Kindle Customer
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This is one of the very rare business books in which I highlighted passages in the very first chapter. Most business books today are overblown and ramble on and on for the first 100 pages without giving you any useful insights.
This book is different. From the first chapter you will get insights that you will be able to immediately apply to your business and the intensity of insights will not wither until the very end. Highly recommended.
Kindle Customer
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This is one of the very rare business books in which I highlighted passages in the very first chapter. Most business books today are overblown and ramble on and on for the first 100 pages without giving you any useful insights.
This book is different. From the first chapter you will get insights that you will be able to immediately apply to your business and the intensity of insights will not wither until the very end. Highly recommended.
Cole
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Maja very clearly has done her homework. As a GTM leader for a burgeoning AI company, the value I received from this book can't be measured.
From conceptual understandings of the differences between ICP and ECP, to the viewpoints of competition and strategies of differentiation, Maja nails the step by step framework of getting your product to market.
Cole
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Maja very clearly has done her homework. As a GTM leader for a burgeoning AI company, the value I received from this book can't be measured.
From conceptual understandings of the differences between ICP and ECP, to the viewpoints of competition and strategies of differentiation, Maja nails the step by step framework of getting your product to market.
Cole
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Maja very clearly has done her homework. As a GTM leader for a burgeoning AI company, the value I received from this book can't be measured.
From conceptual understandings of the differences between ICP and ECP, to the viewpoints of competition and strategies of differentiation, Maja nails the step by step framework of getting your product to market.
Robert Rupp
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This is an incredible book, and very well written! I’ve been in the marketing field for a long time and this is definitely one of the best books I’ve read on go to market strategy and finding a market fit.
If you are into growth marketing, you need this book!
Robert Rupp
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This is an incredible book, and very well written! I’ve been in the marketing field for a long time and this is definitely one of the best books I’ve read on go to market strategy and finding a market fit.
If you are into growth marketing, you need this book!
Robert Rupp
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This is an incredible book, and very well written! I’ve been in the marketing field for a long time and this is definitely one of the best books I’ve read on go to market strategy and finding a market fit.
If you are into growth marketing, you need this book!
Jaka
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Maja is an awsome person with amazing experience and thinking. Her experience and knowledge is already valuable and with this book you will get perfect insight on how to rock your product, find a product market fit and plan great GO-TO market strategy. Awsome!!!
Jaka
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Maja is an awsome person with amazing experience and thinking. Her experience and knowledge is already valuable and with this book you will get perfect insight on how to rock your product, find a product market fit and plan great GO-TO market strategy. Awsome!!!
Jaka
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Maja is an awsome person with amazing experience and thinking. Her experience and knowledge is already valuable and with this book you will get perfect insight on how to rock your product, find a product market fit and plan great GO-TO market strategy. Awsome!!!
@pedrocli
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Times have changed, and so have the strategies required to become successful with new products and services. I feel like Maja has been on the cutting edge of such changes and is well-positioned to share everything that only someone who has rolled up her sleeves would be able to do. This book is an MBA in itself that can save you uncountable hours and money on your next GTM phase.
@pedrocli
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Times have changed, and so have the strategies required to become successful with new products and services. I feel like Maja has been on the cutting edge of such changes and is well-positioned to share everything that only someone who has rolled up her sleeves would be able to do. This book is an MBA in itself that can save you uncountable hours and money on your next GTM phase.
@pedrocli
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Times have changed, and so have the strategies required to become successful with new products and services. I feel like Maja has been on the cutting edge of such changes and is well-positioned to share everything that only someone who has rolled up her sleeves would be able to do. This book is an MBA in itself that can save you uncountable hours and money on your next GTM phase.
Parfait
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
The methodology applies to any type of business model: social network, marketplace, Saas, etc.
The book describes all the important business concepts to know for a pre-product market fit entrepreneur.
In addition, there are concrete and recent examples that support the concepts and advice.
I highly recommend it.
Parfait
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
The methodology applies to any type of business model: social network, marketplace, Saas, etc.
The book describes all the important business concepts to know for a pre-product market fit entrepreneur.
In addition, there are concrete and recent examples that support the concepts and advice.
I highly recommend it.
Parfait
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
The methodology applies to any type of business model: social network, marketplace, Saas, etc.
The book describes all the important business concepts to know for a pre-product market fit entrepreneur.
In addition, there are concrete and recent examples that support the concepts and advice.
I highly recommend it.
Amazon Customer
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Brilliant resource that I'd thoroughly recommend to fellow founders, entrepreneurs, builders and marketing folks. 10/10! Thanks
Amazon Customer
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Brilliant resource that I'd thoroughly recommend to fellow founders, entrepreneurs, builders and marketing folks. 10/10! Thanks
Amazon Customer
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Brilliant resource that I'd thoroughly recommend to fellow founders, entrepreneurs, builders and marketing folks. 10/10! Thanks
Yannick Khayati
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Go-To Market Strategist by Maja Voje is an amazing book for anyone who wants to understand growth strategies and product market fit. She rightly deserves her reputation as one of the top 1% professionals in the field of growth, and this book is a testament to it.
This field guide distils fifteen years of practical experience across different industries into highly practical resource – Go-To-Market Strategist. The unique trait of this book is its unwavering dedication to offering readers a solid no-cutting corners path to success in fierce business environment.
What I loved about Maja's book is its great organization and formatting. As a reader who frequently highlights key points and takeaways, I really appreciated the thought and effort she put into structuring the content. Maja has essentially done the heavy lifting for us, making it incredibly easy to navigate and digest, I finished it in an afternoon by the pool (and normally I don't read very fast)…
Yannick Khayati
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Go-To Market Strategist by Maja Voje is an amazing book for anyone who wants to understand growth strategies and product market fit. She rightly deserves her reputation as one of the top 1% professionals in the field of growth, and this book is a testament to it.
This field guide distils fifteen years of practical experience across different industries into highly practical resource – Go-To-Market Strategist. The unique trait of this book is its unwavering dedication to offering readers a solid no-cutting corners path to success in fierce business environment.
What I loved about Maja's book is its great organization and formatting. As a reader who frequently highlights key points and takeaways, I really appreciated the thought and effort she put into structuring the content. Maja has essentially done the heavy lifting for us, making it incredibly easy to navigate and digest, I finished it in an afternoon by the pool (and normally I don't read very fast)…
Yannick Khayati
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Go-To Market Strategist by Maja Voje is an amazing book for anyone who wants to understand growth strategies and product market fit. She rightly deserves her reputation as one of the top 1% professionals in the field of growth, and this book is a testament to it.
This field guide distils fifteen years of practical experience across different industries into highly practical resource – Go-To-Market Strategist. The unique trait of this book is its unwavering dedication to offering readers a solid no-cutting corners path to success in fierce business environment.
What I loved about Maja's book is its great organization and formatting. As a reader who frequently highlights key points and takeaways, I really appreciated the thought and effort she put into structuring the content. Maja has essentially done the heavy lifting for us, making it incredibly easy to navigate and digest, I finished it in an afternoon by the pool (and normally I don't read very fast)…
Vipul Chhallani
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This Book is a Must-Read. Maja Voje has given a blueprint/roadmap on how to think about growth for B2B SaaS in an era where tech giants' playbooks are obsolete.
What I love about this book is how it transform theory into actionable strategy.
It also includes real world insights & Case studies from industry leaders like Amplitude, Miro, and Hubspot.
Vipul Chhallani
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This Book is a Must-Read. Maja Voje has given a blueprint/roadmap on how to think about growth for B2B SaaS in an era where tech giants' playbooks are obsolete.
What I love about this book is how it transform theory into actionable strategy.
It also includes real world insights & Case studies from industry leaders like Amplitude, Miro, and Hubspot.
Vipul Chhallani
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This Book is a Must-Read. Maja Voje has given a blueprint/roadmap on how to think about growth for B2B SaaS in an era where tech giants' playbooks are obsolete.
What I love about this book is how it transform theory into actionable strategy.
It also includes real world insights & Case studies from industry leaders like Amplitude, Miro, and Hubspot.
Vipul Chhallani
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This Book is a Must-Read. Maja Voje has given a blueprint/roadmap on how to think about growth for B2B SaaS in an era where tech giants' playbooks are obsolete.
What I love about this book is how it transform theory into actionable strategy.
It also includes real world insights & Case studies from industry leaders like Amplitude, Miro, and Hubspot.
Vipul Chhallani
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This Book is a Must-Read. Maja Voje has given a blueprint/roadmap on how to think about growth for B2B SaaS in an era where tech giants' playbooks are obsolete.
What I love about this book is how it transform theory into actionable strategy.
It also includes real world insights & Case studies from industry leaders like Amplitude, Miro, and Hubspot.
Vipul Chhallani
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This Book is a Must-Read. Maja Voje has given a blueprint/roadmap on how to think about growth for B2B SaaS in an era where tech giants' playbooks are obsolete.
What I love about this book is how it transform theory into actionable strategy.
It also includes real world insights & Case studies from industry leaders like Amplitude, Miro, and Hubspot.
Bru
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
The key topics and artifacts are super useful to deepen your GTM research 🧐🚀
Bru
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
The key topics and artifacts are super useful to deepen your GTM research 🧐🚀
Bru
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
The key topics and artifacts are super useful to deepen your GTM research 🧐🚀
Bakir H.
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
I highly recommend you give the book a try. Moreover, I was fortunate to meet Maja in person during her book promotion, she was absolutely amazing to talk to. By reading this book you really get to learn how to make your product succeed on the market.
Bakir H.
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
I highly recommend you give the book a try. Moreover, I was fortunate to meet Maja in person during her book promotion, she was absolutely amazing to talk to. By reading this book you really get to learn how to make your product succeed on the market.
Bakir H.
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
I highly recommend you give the book a try. Moreover, I was fortunate to meet Maja in person during her book promotion, she was absolutely amazing to talk to. By reading this book you really get to learn how to make your product succeed on the market.
colinuren
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Best place to start for a startup!!
colinuren
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Best place to start for a startup!!
colinuren
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Best place to start for a startup!!
filomena
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Absolutely must-read book for everyone who has a business or navigates the industry
filomena
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Absolutely must-read book for everyone who has a business or navigates the industry
filomena
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Absolutely must-read book for everyone who has a business or navigates the industry
Nidhi
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
A comprehensive guide to mastering Go To Market Strategy
Nidhi
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
A comprehensive guide to mastering Go To Market Strategy
Nidhi
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
A comprehensive guide to mastering Go To Market Strategy
Christopher Lomas
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Such a great book. Highly recommend it to anyone in Product Management or Digital or running some kind of product business. This book is full of examples of having lived it and not just theory. This is like a 'how to' manual that has helped me not just launch new products but also recover from product launches that didn't immediately take off. Very worthwhile reading!!
Christopher Lomas
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Such a great book. Highly recommend it to anyone in Product Management or Digital or running some kind of product business. This book is full of examples of having lived it and not just theory. This is like a 'how to' manual that has helped me not just launch new products but also recover from product launches that didn't immediately take off. Very worthwhile reading!!
Christopher Lomas
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Such a great book. Highly recommend it to anyone in Product Management or Digital or running some kind of product business. This book is full of examples of having lived it and not just theory. This is like a 'how to' manual that has helped me not just launch new products but also recover from product launches that didn't immediately take off. Very worthwhile reading!!
Raitis
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
First of all - thank you for putting this together and out in the world. I haven't finished the book yet, but I'm already able to put it to good use in a project I have on my plate right now.
To anyone wondering - this is a highly actionable book that goes through the GTM motion step by step, including the fine details that are often skipped. I also enjoy that it's in a logical sequence, meaning that if you have a job to do, you can read this along and immediately apply things.
Just get a copy if you are a founder or marketer in an early stage company.
Raitis
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
First of all - thank you for putting this together and out in the world. I haven't finished the book yet, but I'm already able to put it to good use in a project I have on my plate right now.
To anyone wondering - this is a highly actionable book that goes through the GTM motion step by step, including the fine details that are often skipped. I also enjoy that it's in a logical sequence, meaning that if you have a job to do, you can read this along and immediately apply things.
Just get a copy if you are a founder or marketer in an early stage company.
Raitis
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
First of all - thank you for putting this together and out in the world. I haven't finished the book yet, but I'm already able to put it to good use in a project I have on my plate right now.
To anyone wondering - this is a highly actionable book that goes through the GTM motion step by step, including the fine details that are often skipped. I also enjoy that it's in a logical sequence, meaning that if you have a job to do, you can read this along and immediately apply things.
Just get a copy if you are a founder or marketer in an early stage company.
Miguel Catela
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
A hands-on book for those looking to understand different approaches to GTM. It is a practical book with the right context for you to dig in the concept and take the steps to design your own GTM strategy.
Miguel Catela
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
A hands-on book for those looking to understand different approaches to GTM. It is a practical book with the right context for you to dig in the concept and take the steps to design your own GTM strategy.
Miguel Catela
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
A hands-on book for those looking to understand different approaches to GTM. It is a practical book with the right context for you to dig in the concept and take the steps to design your own GTM strategy.
Jack Nicoll
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
I can't believe the value i got from it.
I have launched 10+ companies in the past and i was expecting to have at least a few chapters where i would just flick through as they were common sense - but i found you were offering real value on every page!
I can imagine i will be using a lot of the materials d in this book to build my "GTM engine" to fuel all of these start up launches!
Jack Nicoll
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
I can't believe the value i got from it.
I have launched 10+ companies in the past and i was expecting to have at least a few chapters where i would just flick through as they were common sense - but i found you were offering real value on every page!
I can imagine i will be using a lot of the materials d in this book to build my "GTM engine" to fuel all of these start up launches!
Jack Nicoll
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
I can't believe the value i got from it.
I have launched 10+ companies in the past and i was expecting to have at least a few chapters where i would just flick through as they were common sense - but i found you were offering real value on every page!
I can imagine i will be using a lot of the materials d in this book to build my "GTM engine" to fuel all of these start up launches!
Sebastian
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
A comprehensive guide to various GTM strategies, depending on product, business model, venture type or market maturity. Not an easy evening reading - it requires solid understanding of digital marketing operations. The book is embracing and building on classics like "crossing the chasm", "lean start-up" and other important works. The structure of the book makes it demanding, but an active reader will be rewarded with hands-on guidance for effective GTM planning with performing marketing operations.
Sebastian
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
A comprehensive guide to various GTM strategies, depending on product, business model, venture type or market maturity. Not an easy evening reading - it requires solid understanding of digital marketing operations. The book is embracing and building on classics like "crossing the chasm", "lean start-up" and other important works. The structure of the book makes it demanding, but an active reader will be rewarded with hands-on guidance for effective GTM planning with performing marketing operations.
Sebastian
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
A comprehensive guide to various GTM strategies, depending on product, business model, venture type or market maturity. Not an easy evening reading - it requires solid understanding of digital marketing operations. The book is embracing and building on classics like "crossing the chasm", "lean start-up" and other important works. The structure of the book makes it demanding, but an active reader will be rewarded with hands-on guidance for effective GTM planning with performing marketing operations.
Sebastian
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
A comprehensive guide to various GTM strategies, depending on product, business model, venture type or market maturity. Not an easy evening reading - it requires solid understanding of digital marketing operations. The book is embracing and building on classics like "crossing the chasm", "lean start-up" and other important works. The structure of the book makes it demanding, but an active reader will be rewarded with hands-on guidance for effective GTM planning with performing marketing operations.
Sebastian
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
A comprehensive guide to various GTM strategies, depending on product, business model, venture type or market maturity. Not an easy evening reading - it requires solid understanding of digital marketing operations. The book is embracing and building on classics like "crossing the chasm", "lean start-up" and other important works. The structure of the book makes it demanding, but an active reader will be rewarded with hands-on guidance for effective GTM planning with performing marketing operations.
Sebastian
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
A comprehensive guide to various GTM strategies, depending on product, business model, venture type or market maturity. Not an easy evening reading - it requires solid understanding of digital marketing operations. The book is embracing and building on classics like "crossing the chasm", "lean start-up" and other important works. The structure of the book makes it demanding, but an active reader will be rewarded with hands-on guidance for effective GTM planning with performing marketing operations.
Cesar
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Great compendium of all the musts in a Go To Market strategy. The book covers many examples and it is a very useful guide for designing any GTM strategy
Cesar
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Great compendium of all the musts in a Go To Market strategy. The book covers many examples and it is a very useful guide for designing any GTM strategy
Cesar
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Great compendium of all the musts in a Go To Market strategy. The book covers many examples and it is a very useful guide for designing any GTM strategy
shyam
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This GTM book is best for startup founders with tech background and reference book for GTM practioners. The templates in this book help to navigate the unknowns during GTM planning and execution.If you are startup and in any stage towards PMF , this is must read
shyam
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This GTM book is best for startup founders with tech background and reference book for GTM practioners. The templates in this book help to navigate the unknowns during GTM planning and execution.If you are startup and in any stage towards PMF , this is must read
shyam
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This GTM book is best for startup founders with tech background and reference book for GTM practioners. The templates in this book help to navigate the unknowns during GTM planning and execution.If you are startup and in any stage towards PMF , this is must read
Flor Graham
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This book is an absolute must-read for anyone looking to get product-market fit. It's packed with invaluable and actionable information that will save you months of detours and unnecessary errors.
The step-by-step instructions are easy to follow and will guide you in achieving the desired PMF.
And the best part? It's a super enjoyable read! You won't be able to put it down, as every page contains something that will significantly help you.
Flor Graham
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This book is an absolute must-read for anyone looking to get product-market fit. It's packed with invaluable and actionable information that will save you months of detours and unnecessary errors.
The step-by-step instructions are easy to follow and will guide you in achieving the desired PMF.
And the best part? It's a super enjoyable read! You won't be able to put it down, as every page contains something that will significantly help you.
Flor Graham
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This book is an absolute must-read for anyone looking to get product-market fit. It's packed with invaluable and actionable information that will save you months of detours and unnecessary errors.
The step-by-step instructions are easy to follow and will guide you in achieving the desired PMF.
And the best part? It's a super enjoyable read! You won't be able to put it down, as every page contains something that will significantly help you.
ADSlondon
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Very well structured and written by someone who clearly knows what she's writing about. The best aspects of the book in my opinion are:
The way that concepts are explained using visual graphics which are clear and quick to understand
Practical frameworks which the reader can adapt quickly to their situation.
ADSlondon
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Very well structured and written by someone who clearly knows what she's writing about. The best aspects of the book in my opinion are:
The way that concepts are explained using visual graphics which are clear and quick to understand
Practical frameworks which the reader can adapt quickly to their situation.
ADSlondon
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Very well structured and written by someone who clearly knows what she's writing about. The best aspects of the book in my opinion are:
The way that concepts are explained using visual graphics which are clear and quick to understand
Practical frameworks which the reader can adapt quickly to their situation.
Ruben Lozano
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
It's an excellent playbook. Maja has provided a fantastic approach to implementing a GTM strategy in this book, packed with theory, practice, examples, and visualizations to grasp the entire process. This is an ideal book for any startup founder. However, it is a must-have book for any marketer working with startups because Maja is sharing the fundamentals, which is extremely crucial.
Ruben Lozano
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
It's an excellent playbook. Maja has provided a fantastic approach to implementing a GTM strategy in this book, packed with theory, practice, examples, and visualizations to grasp the entire process. This is an ideal book for any startup founder. However, it is a must-have book for any marketer working with startups because Maja is sharing the fundamentals, which is extremely crucial.
Ruben Lozano
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
It's an excellent playbook. Maja has provided a fantastic approach to implementing a GTM strategy in this book, packed with theory, practice, examples, and visualizations to grasp the entire process. This is an ideal book for any startup founder. However, it is a must-have book for any marketer working with startups because Maja is sharing the fundamentals, which is extremely crucial.
Daniel B.
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Most growth books are written by founders on how they did it 10 years ago. This book is one of the only modern sources on how to crack your go-to-market strategy in our new and fast world.
As a 2nd time founder, this book is awesome and will save you a lot of time.
Only the best win: This book is a must-read for every founder.
Daniel B.
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Most growth books are written by founders on how they did it 10 years ago. This book is one of the only modern sources on how to crack your go-to-market strategy in our new and fast world.
As a 2nd time founder, this book is awesome and will save you a lot of time.
Only the best win: This book is a must-read for every founder.
Daniel B.
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Most growth books are written by founders on how they did it 10 years ago. This book is one of the only modern sources on how to crack your go-to-market strategy in our new and fast world.
As a 2nd time founder, this book is awesome and will save you a lot of time.
Only the best win: This book is a must-read for every founder.
Miha Simonovski
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Great dump of information for all Tehnical founders that do not have time to read 15 books and be left confused with overwhelming information. This book gets straight to the point and helps you create actional plan for succsfull GTM. Highly recommended!
Miha Simonovski
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Great dump of information for all Tehnical founders that do not have time to read 15 books and be left confused with overwhelming information. This book gets straight to the point and helps you create actional plan for succsfull GTM. Highly recommended!
Miha Simonovski
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Great dump of information for all Tehnical founders that do not have time to read 15 books and be left confused with overwhelming information. This book gets straight to the point and helps you create actional plan for succsfull GTM. Highly recommended!
Frederik Vosberg
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This is designed for bootstrapped companies/products, making it practical and concise.
The author understood that the target readers wouldn’t have the luxury of time to delve into a lengthy book.
It also references several bestsellers, like ‘Crossing the Chasm,’ providing key insights without the need for readers to go through these books before launching their products.
Frederik Vosberg
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This is designed for bootstrapped companies/products, making it practical and concise.
The author understood that the target readers wouldn’t have the luxury of time to delve into a lengthy book.
It also references several bestsellers, like ‘Crossing the Chasm,’ providing key insights without the need for readers to go through these books before launching their products.
Frederik Vosberg
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This is designed for bootstrapped companies/products, making it practical and concise.
The author understood that the target readers wouldn’t have the luxury of time to delve into a lengthy book.
It also references several bestsellers, like ‘Crossing the Chasm,’ providing key insights without the need for readers to go through these books before launching their products.
Warehouse Ink
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
There are so many practical gold nuggets.
You referred specialist and start-up founders who have done it.
Highly recommend it to start-up founders & Entrepreneurs
Warehouse Ink
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
There are so many practical gold nuggets.
You referred specialist and start-up founders who have done it.
Highly recommend it to start-up founders & Entrepreneurs
Warehouse Ink
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
There are so many practical gold nuggets.
You referred specialist and start-up founders who have done it.
Highly recommend it to start-up founders & Entrepreneurs
Lalabuy9948
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This book is essential for anyone who wants to launch their own service or product, as well this book will perfectly help those who are in the startup ecosystem or want to make project launches in their company successful. Highly recommended
Lalabuy9948
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This book is essential for anyone who wants to launch their own service or product, as well this book will perfectly help those who are in the startup ecosystem or want to make project launches in their company successful. Highly recommended
Lalabuy9948
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This book is essential for anyone who wants to launch their own service or product, as well this book will perfectly help those who are in the startup ecosystem or want to make project launches in their company successful. Highly recommended
Albert Nemet
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This book provides a comprehensive, step-by-step framework for finding the right market fit, the holy grail for any new product. Maja recognises that finding your true market is difficult; iterations and pivots are often needed along the way. Leveraging her lean, validated learning process gives product marketing teams the best possible start. For those seeking to establish an effective go-to-market strategy, truly understand their customers, and nail their product-market fit, this carefully designed book is simply a must-read. I give this book my highest recommendation.
Albert Nemet
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This book provides a comprehensive, step-by-step framework for finding the right market fit, the holy grail for any new product. Maja recognises that finding your true market is difficult; iterations and pivots are often needed along the way. Leveraging her lean, validated learning process gives product marketing teams the best possible start. For those seeking to establish an effective go-to-market strategy, truly understand their customers, and nail their product-market fit, this carefully designed book is simply a must-read. I give this book my highest recommendation.
Albert Nemet
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
This book provides a comprehensive, step-by-step framework for finding the right market fit, the holy grail for any new product. Maja recognises that finding your true market is difficult; iterations and pivots are often needed along the way. Leveraging her lean, validated learning process gives product marketing teams the best possible start. For those seeking to establish an effective go-to-market strategy, truly understand their customers, and nail their product-market fit, this carefully designed book is simply a must-read. I give this book my highest recommendation.
Mike
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Maja 100% knows her stuff. So many books like this look at it through the lens of applying to already super-established businesses. But this is written in a way that makes it invaluable to startups and earlier stage companies taking something to market for the first time. Excellent book for startup founders and marketers.
Mike
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Maja 100% knows her stuff. So many books like this look at it through the lens of applying to already super-established businesses. But this is written in a way that makes it invaluable to startups and earlier stage companies taking something to market for the first time. Excellent book for startup founders and marketers.
Mike
5.0
★★★★★
•
Verified Purchase
Reviewing GTM Strategist Book
Maja 100% knows her stuff. So many books like this look at it through the lens of applying to already super-established businesses. But this is written in a way that makes it invaluable to startups and earlier stage companies taking something to market for the first time. Excellent book for startup founders and marketers.