Win the Market in the Age of AI
Win the Market in the Age of AI
The GTM Strategist system is the go-to-market approach trusted by 8,000+ companies around the world. It’s practical, stage-appropriate, and supremely actionable - designed to help you win with what you already have.
Battle-tested strategies on companies like:
Battle-tested strategies on companies like:
Each stage of your go-to-market journey requires different playbooks
Each stage of your go-to-market journey requires different playbooks
Define your ICP, find product-market fit, implement growth loops, and find out which of the GTM motions will bring you clients.
You are a hero of your story. You have the domain knowledge and expertise to conquer the market. We are here to support you with proven playbooks that you need to make it happen, as well as customized programs designed to support you at all stages of your go-to-market strategy.
Define your ICP, find product-market fit, implement growth loops, and find out which of the GTM motions will bring you clients.
You are a hero of your story. You have the domain knowledge and expertise to conquer the market. We are here to support you with proven playbooks that you need to make it happen, as well as customized programs designed to support you at all stages of your go-to-market strategy.
Workshops
Workshops
Align Fast, Act Smarter
Align Fast, Act Smarter
Get your team ready to win the market - fast. My workshops are intense, collaborative strategy sessions built to align teams around your GTM priorities. These sessions are hands-on and outcome-focused. You'll leave with ready-to-execute action plans.
My workshops have been tested with corporate clients (Metro, Heineken, Bayer, Atlantic Grupa), VCs and ecosystem support (Swiss EP, Disrupt Ventures, Eleven, DOHE), and I offer attractive workshop packages for events. Companies usually invest in them to align new launches or GTM strategic directions for the next quarter (OKR process).
Get your team ready to win the market - fast. My workshops are intense, collaborative strategy sessions built to align teams around your GTM priorities. These sessions are hands-on and outcome-focused. You'll leave with ready-to-execute action plans.
My workshops have been tested with corporate clients (Metro, Heineken, Bayer, Atlantic Grupa), VCs and ecosystem support (Swiss EP, Disrupt Ventures, Eleven, DOHE), and I offer attractive workshop packages for events. Companies usually invest in them to align new launches or GTM strategic directions for the next quarter (OKR process).
Consulting
Consulting
Build Your GTM System
Build Your
GTM System
Move from chaos to clarity. Together, we shape an AI-powered GTM system that fits your stage and strengths. We work to prioritize what matters, ditch what doesn’t, and turn strategy into execution.
I prioritize working with AI products, agents, and planning GTM for AI features. But as long as you are a B2B company with a strong technology innovation (deep tech, enterprise-grade SaaS, or edTech solutions), let’s have a chat if we can work together. Please note: I do not accept ecommerce, B2C marketplaces, and apps.
Move from chaos to clarity. Together, we shape an AI-powered GTM system that fits your stage and strengths. We work to prioritize what matters, ditch what doesn’t, and turn strategy into execution.
I prioritize working with AI products, agents, and planning GTM for AI features. But as long as you are a B2B company with a strong technology innovation (deep tech, enterprise-grade SaaS, or edTech solutions), let’s have a chat if we can work together. Please note: I do not accept ecommerce, B2C marketplaces, and apps.
Corporate Programs
Corporate Programs
Equip Teams for GTM Success
Equip Teams for GTM Success
Designed for scale-ups and enterprise teams, these programs upskill internal teams on modern go-to-market thinking. We combine immersive training, real-world case studies, and tailored strategy sessions to help your company move faster and align around clear, scalable GTM systems.
Perfect for companies introducing AI initiatives, cross-market expansion, or planning new product launches.
Designed for scale-ups and enterprise teams, these programs upskill internal teams on modern go-to-market thinking. We combine immersive training, real-world case studies, and tailored strategy sessions to help your company move faster and align around clear, scalable GTM systems.
Perfect for companies introducing AI initiatives, cross-market expansion, or planning new product launches.
About Maja Voje
Maja Voje
Maja Voje
Maja Voje
Entrepreneur and Author
Entrepreneur and Author
Join the Mission
Connect with thousands of like-minded experts and get exclusive insights, resources, and updates.
Maja Voje helps companies build and execute winning go-to-market strategies. She is a best-selling author of Go-To-Market Strategist.
She spent 15 years working in growth and marketing across the spectrum of high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken to scaleups and over 800 startups.
One thing became painfully clear:
74% of products fail not because the products are bad but because of GTM mistakes.
And even average products succeed if the plan is solid.
And that became Maja’s mission: Give great products the fighting chance they deserve.
Maja invented the GTM Strategist method and created GTM Power Hour, GTM Checklist, GTM Masterclass, and many other resources. That helped thousands of companies to thrive in their go-to-market endeavors and focus their resources on where they have the highest chance of winning.
In her career, Maja Voje has helped several companies invest up to $10-25 million and scale from $20 million to $60-100 million in yearly revenue.
Maja Voje helps companies build and execute winning go-to-market strategies. She is a best-selling author of Go-To-Market Strategist.
She spent 15 years working in growth and marketing across the spectrum of high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken to scaleups and over 800 startups.
One thing became painfully clear:
74% of products fail not because the products are bad but because of GTM mistakes.
And even average products succeed if the plan is solid.
And that became Maja’s mission: Give great products the fighting chance they deserve.
Maja invented the GTM Strategist method and created GTM Power Hour, GTM Checklist, GTM Masterclass, and many other resources. That helped thousands of companies to thrive in their go-to-market endeavors and focus their resources on where they have the highest chance of winning.
In her career, Maja Voje has helped several companies invest up to $10-25 million and scale from $20 million to $60-100 million in yearly revenue.
Join the Mission
Connect with thousands of like-minded experts and get exclusive insights, resources, and updates.
Real people, real results
Real people,
real results
Here’s what GTM Strategist Methodology can do for you.
"Maja and I developed a GTM plan for my side project Post Rewriter- With zero budget I have managed to get more than 200 active users and 10+ clients for the tool.Working with her is just easy. She is pragmatic, fun and never holds back to support founders that she works with.And she is a friend."
"Maja and I developed a GTM plan for my side project Post Rewriter- With zero budget I have managed to get more than 200 active users and 10+ clients for the tool.Working with her is just easy. She is pragmatic, fun and never holds back to support founders that she works with.And she is a friend."
"I managed to book over 200 B2B meetings.
One notable case is Wonest: one of their salespeople usually closes 12 meetings a year, but in 80 days, we’ve already booked 40 meetings with HR directors! The average deal size is between 50k and 100k per year.
I owe you big time."
"I managed to book over 200 B2B meetings.
One notable case is Wonest: one of their salespeople usually closes 12 meetings a year, but in 80 days, we’ve already booked 40 meetings with HR directors! The average deal size is between 50k and 100k per year.
I owe you big time."
"Back on November 16th, 2023, we embarked on a mission with Flou – to simplify legal matters for creative entrepreneurs, starting with music contracts. It's been an exhilarating journey since then!
In just under 60 days, we've welcomed over 600 free users (with access to split sheets) and 30 paid subscribers (with unlimited access to music contracts). A huge shoutout to Maja Voje."
"Back on November 16th, 2023, we embarked on a mission with Flou – to simplify legal matters for creative entrepreneurs, starting with music contracts. It's been an exhilarating journey since then!
In just under 60 days, we've welcomed over 600 free users (with access to split sheets) and 30 paid subscribers (with unlimited access to music contracts). A huge shoutout to Maja Voje."
"We could find our channels by trial and error and the most important one of them was email campaigns. These are some numbers from our email campaigns that after doing some ECP and messaging optimization we could reach:
23% email opening rate (~5 times higher than industry average), 8% email click through rate (~4 times higher than average), we could increase our user acquisition by more than 2x (but the previous number was low)."
"We could find our channels by trial and error and the most important one of them was email campaigns. These are some numbers from our email campaigns that after doing some ECP and messaging optimization we could reach:
23% email opening rate (~5 times higher than industry average), 8% email click through rate (~4 times higher than average), we could increase our user acquisition by more than 2x (but the previous number was low)."
"If your go-to-market is a patchwork of guess-to-market, then this masterclass is for you. You will learn to apply Maja’s go-to-market system to your business through practical hands-on, real-world examples. For my co-founders and I, it really helped highlight the gaps in our strategy and provided us concrete, actionable next steps to move our business forward."
"If your go-to-market is a patchwork of guess-to-market, then this masterclass is for you. You will learn to apply Maja’s go-to-market system to your business through practical hands-on, real-world examples. For my co-founders and I, it really helped highlight the gaps in our strategy and provided us concrete, actionable next steps to move our business forward."
"As a startup founder, Maja Voje's GTM kit has been a game-changer for our market launch strategy. It provided clear, actionable steps that helped us identify our key differentiator, ICP and streamline our GTM plan.
Thanks to her support, we already closed our first pilot, and she provided valuable contacts that accelerated our progress."
"As a startup founder, Maja Voje's GTM kit has been a game-changer for our market launch strategy. It provided clear, actionable steps that helped us identify our key differentiator, ICP and streamline our GTM plan.
Thanks to her support, we already closed our first pilot, and she provided valuable contacts that accelerated our progress."
Ready to build your winning GTM strategy?
If you're serious about traction, let's talk.
We’ll help you align, prioritize, and execute.