Are you frustrated by pouring effort and resources into your product only to see minimal traction in the market?
Do you sit there, questioning what it will take to make your product resonate with your audience and truly meet their needs?
You're certainly not in this struggle alone. Many entrepreneurs and product developers notice their products failing to capture the market's attention and realize that a strategic pivot is necessary.
The most successful products don't just happen by chance. They achieve Product-Market Fit.
And Product-Market-Fit has been the single most crucial, yet often neglected, element I've observed in my experience as a growth advisor.
Below are the reasons why that happens...
Here's what most successful
businesses do right:
Focus on what's mission-critical
You don't want to wait 14 years to become profitable (that's how long it took Uber).
Time is of the essence in the startup world, and making strategic, impactful decisions quickly is crucial.
The GTM Strategist is your step-by-step guide to embracing the mindset of 'You can do anything, but not everything.'
It's about focusing your efforts where they count, streamlining your path to success.
Discover how to achieve product-market fit and develop a sustainable business model, whether you're bootstrapping or seeking investment, all within 3 to 18 months.
Let's simplify your journey to success.
The Ultimate Go-To-Market Blueprint
A well-researched holistic guide through every element you need for a successful GTM strategy: from market research to pricing, positioning, and beyond.
135 practical frameworks and key insights from interviewing 100+ industry experts
Practical step-by-step examples and advice from growth experts at companies such as: Amplitude, Miro, Google, Paddle, Hubspot, Figma, MongoDB, The Predictive Index, CXL, Zebra BI, and many others.
Table of Contents
Chapter 1
Go-to-Market Strategy (GTM)
How to use lessons from special ops to develop the strategic muscle and punching power to succeed when going to market. We play to win guerilla-style, and our objectives drive us.
Chapter 2
Market
How to understand your market better than ever and find opportunities where you will most likely win. We do that little by little - using a Beachhead Strategy - winning one beach at a time.
Chapter 3
Early Customer Profile
The book will help you become laser-focused on NOT your ideal customer, but the one you can actually win in the first 3 to 18 months. This will help you get off the ground, show reasonable traction, and chase ideal customers later.
Chapter 4
Product
How to develop rapid feedback loops MUCH faster by testing unique value propositions (UVPs), minimal viable products (MVPs), and get your analytics stack to learn from what actually happens when you test these assumptions.
Chapter 5
Pricing
The users may love the product, but will they pay for it? This is one of the most challenging elements for founders. All other GTM elements spend your money. Pricing makes it back. Pricing is just a mechanism of capturing and exchanging value that your product creates. In this chapter, you'll learn about the different pricing strategies that build a sustainable business model.
Chapter 6
Positioning
Covers how to effectively position your product in the market to control the narrative, including a step-by-step positioning process, and special considerations for messaging tailored to your target audience to ensure your product stands out. It is not just what you say. It is how you say it. And you'll learn exactly how inside this book.
Chapter 7
Growth
You'll learn the seven proven-to-work channels for GTM companies that are most likely to get the critical mass of traction. This will show you exactly where to find users and the most sustainable way to build a healthy and predictable acquisition engine and scale it with virality and other growth loops.
Chapter 8
GTM System
How to bring the process to life so you can start scaling - to go from early adopters to early majority effectively. You'll find out exactly how to cross the chasm where 95% of innovations fail, and you'll see exactly how to get your company in shape for the growth stage.
Free Bonus
Video and Workshop Templates
Fast Start Video Training
Dive into the essence of a successful product product launch with my Fast Start Video Training. This concise training provides essential strategies and insights to effectively bring your product to market, tailored for founders and product managers looking for a quick yet impactful start.
Community-Led Growth Fill-out Canvas
Drawing from my experience in building eight 10K+ member communities, I've crafted a comprehensive canvas that guides you through choosing the right platform, fostering engagement, and monetizing effectively. It's a perfect tool to cultivate a thriving community. The canvas offers actionable tactics tested for quick wins - imagine reaching 1,000 members in just 30 days.
Market Problem Map Fill-out Template
This template simplifies understanding market needs and finding where to grow. It will guide your team alignment, strategy, and customer insights. You will be able to clearly define customer groups, spot their key issues, and rank these challenges in order of importance. It comes with a short explainer video to make it even easier to implement. It's iterative, adapting as you learn more about your market, helping you constantly unlock new market insights.
Positioning Fill-out Framework
Fill out this framework, and you'll end up with a fully developed positioning plan tailored to reach your product-market fit. This step-by-step framework will walk you through identifying your Ideal Customer Profile (ICP), differentiating your product, and honing your value proposition and unique selling points. Not only that, it will assist with practical implementation strategies for your fresh positioning. You will see growth user acquisition and sales, higher conversion rates, and more traction.
Other Books
Advice from outliers and unicorns with millions in funding
"Oh you need to reach PMF first"
Theoretical advice and fluff
Author's endless self-praise
Advice for small, everyday startups
"Here's everything you need to reach PMF"
Practical & actionable frameworks. No-BS advice.
A system that is about you and for you
Everything you need to reach product-market fit
GTM Strategist eBook
$97
$47
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350-pages packed with step-by-step practical examples
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Advice from 100+ growth experts
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135 practical frameworks
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Ready-to-use on all devices
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Lifetime access
done
14-day money-back guarantee
Free Bonus
add
Fast Start Video Training
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Market Problem Map Fill‑out Template
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Positioning Framework Fill‑out
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Community-Led Growth Canvas Fill‑out
Mega Value!
GTM Strategist eBook
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100-Step Go-To-Market Checklist
$194
$127
Everything included with the eBook,
plus a 100-step checklist in
Notion and Google Sheets
done
Proven: Tested by 9500+ companies
done
Holistic: 20 workshops, 29 mental models
done
Comprehensive: 74,752 characters of content
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Lifetime access
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Updates at least once a quarter - I use it for my high-ticket work
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Great UX: Beautiful sleek design
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Full 14-Day Money-Back Guarantee
I'm confident that the GTM Strategist eBook will drastically help you with your next launch. And I also understand the importance of having peace of mind. That's why I'm giving you a 14-day money-back guarantee. If, for whatever reason, you feel this eBook isn't for you, simply message my team. We'll refund 100% of your money.
Your success and happiness is my top priority.
On a mission to help 10,000 teams to cross the chasm.
Maja Voje spent 11 years in growth and marketing, working with companies like Google, Rocket Internet, Bayer, and Heineken, along with more than 750 startups.
A common issue these startups faced was that most go-to-market advice came from the context of enterprise companies and wasn't suited for them.
That's why Maja decided to write this book - to finally offer a clear methodology for finding product-market fit, even if you're a small, scrappy startup.
Will the GTM method work for me?
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Is this methodology the best fit for every company?
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How can I apply this to my business?
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Maja Voje
Best-selling Author, Advisor & Mentor
Need help? Send me an email to order@gtmstrategist.com