100-Step Go-To-Market Chechkist

For startups, SaaS, and tech companies

Get Your First 100 Paid Users With My Go-To-Market Checklist

Follow along step-by-step with my examples, templates, how-tos and frameworks that will help you get your first 100 paid users - profitably.

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7500+
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My checklist has helped more than 7500 business owners plan & execute their GTM strategy.

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14-day money back guarantee

Battle-tested strategies on companies like:

Featuring growth experts from these top companies

Reach product-market-fit and start scaling faster than ever

Hi, I’m Maja Voje

and I spent 11 years as a growth strategist for companies like Google, Rocket Internet, Bayer, and Heineken, along with more than 650 startups.

I've seen countless founders get trapped in endless cycles of overthinking, spending months analyzing theories rather than making progress, and using outdated Silicon Valley strategies that worked 10 years ago. This leads to wasted time, delayed launches, and feeling like a piece of s***.

Even with a flawless product, the wrong Go-To-Market strategy can lead to failure, turning a potential success into a missed opportunity.

That’s why I developed a practical, no-nonsense 100-step Go-To-Market checklist designed to keep you focused, help you achieve product-market fit faster, and scale your business efficiently without getting stuck in analysis paralysis.

Say goodbye to:

🤯

×

Nerve-wracking and delayed launches

😡

×

Wasting thousands of dollars to gain minimum traction

😨

×

Feeling overwhelmed and stuck in analysis paralysis

🙈

×

Copying what unicorns did 5 years ago with millions of budget

... and say hello to your new secret weapon
Your Go-To Checklist to dominate the market

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100+ GTM Checkpoints from pre-launch to post-launch scaling

The checkpoints are tasks described in detail and include how-to guides, proven examples, ready-to-use templates and videos that will skyrocket your chances of success.

sheets columns showing impact, urgency, and applicability

Prioritize mission-critical tasks and stay focused

You can rank tasks based on impact, urgency and applicability which will calculate the IUA score and show you which tasks are absolutely critical to perform as soon as possible.

User clicking through different assets provided by the checklist

Not just WHAT but also HOW

You probably already know you should be doing certain tasks, like customer interviews.

In this checklist, I’ll also show you HOW to do them: what to ask, how many you should run, how to map findings, and how to get people to do interviews. I do this for every single step of my 100-Step GTM checklist.

★★★★★

@nicotrofim • September 21st 2024 • via LinkedIn

Your GTM checklist is a fantastic companion for anyone who needs to be guided by a friend through the ins and outs of GTM. What sets your checklist apart is:

  1. how you combined growth marketing elements with product marketing and
  2. how you enlisted so many specialists so together you could create this step-by-step checklist.
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Nico Trofim-Bancila

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Verfied Buyer

Lead Product Marketing Manager

The Game-Changing Benefits of using a Go-To-Market Checklist

Get things done:
By following the exact action steps with clear instructions & templates you'll be hyper-focused and make serious progress faster.
Make better decisions with confidence:
Tasks organised in one place will help you stop procrastinating and get your time back!
Secure traction and start scaling faster:
Use proven templates used by 7-8-figure founders to achieve product-market-fit and go from pre-launch to scaling.
Get your GTM Checklist Now!

It's your shortcut to make major progress

Skip the guesswork & get shit done!

What usually happens to founders:

Flowchart showing the ironic stages of a doomed project: 'Start from scratch', 'Try to reinvent the wheel', 'Get stuck in analysis paralysis', 'Procrastinate', 'Feel Overwhelmed', and 'Waste time and burn money'. Each stage is accompanied by a relevant emoji and connected by downward arrows.

With my Go-To-Market Checklist:

Flowchart with three yellow boxes connected by purple arrows. Steps read: 1. 'Follow step-by-step checkpoints' with green checkmark emoji. 2. 'Use templates, proven examples and how-tos' with bullseye emoji. 3. 'Reach product-market fit and start scaling' with rocket emoji. Background is light gray.
Get your GTM Checklist Now!

The 100-Step Go-To-Market Checklist Includes:

Step-by-Step guide: From Pre-Launch to Explosive Growth

11 Stages & +100 Actionable Steps

The checklist covers every step from setting your Go-To-Market strategy and validating assumptions, to refining your product and pricing. It also helps you craft effective messaging, build your website, and engage your audience. Finally, it focuses on executing your launch and using post-launch data to optimize future growth.

Progress checklist for a project launch with 11 chapters, each showing 0 completed tasks out of their total. Chapters include Initial Strategic Work, Validating assumptions, Understanding Market and ICP, Product, Pricing, Positioning and Messaging, Communication Assets, Communication Engine, Website 1.0, Launch, and Post-launch. Total progress: 0/106 tasks completed

20 Mood boards

Used for tasks like creating competition visuals, pricing ideas, and positioning early strategies, to inspire creativity and strategy alignment.

Different mood boards

28 Examples

Real-world use cases for pricing models, customer personas, and communication strategies to help understand best practices.

Examples provided by the checklist

18 Templates

For structured tasks like sales pitches, press releases, and launch plans to ensure consistency.

Example image of templates provided by the checklist

22 Resources

For tasks like research on customer discovery, creating roadmaps, and building communities.

resources provided by the checklist

4 Presentations

For sharing media kits, pitch decks, and communicating launch plans to your team.

slides of one of the presentations provided by the checklist

12 Tool Recommendations

For technical tasks like setting up analytics, CRM tweaking, and early GTM frameworks.

tools recommended by the checklist
Get your GTM Checklist Now!

★★★★★

@felipepolo • October 1st 2024 • via LinkedIn

I’ve founded 5 different companies, and I can say the 100-Step GTM Checklist has been really valuable for us as a team. It contains actionable and well-documented items that allowed us to distribute the GTM tasks among our team.

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Felipe Polo

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Verfied Buyer

CEO, Sherpa Platform

★★★★★

@elenaivanova1 • October 6th 2024 • via LinkedIn

A VC Platform role means operationalizing PMF and early GTM knowledge and making it practical for early-stage portfolio founders to apply in their own context. Yes, there is no one-size-fits-all approach to company building, but certain frameworks, tactics, and approaches shorten the learning curve and help founders move the needle forward.

Maja's 100-Step Go-To-Market Checklist falls straight into this bucket of must-have tools that we use to complement our internal knowledge and provide founders with a comprehensive (and tailored) plan for growth.

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Elena Ivanova

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Verfied Buyer

VC Platform Associate, Eleven Ventures

Only Proven Strategies for 2024 & 2025

No Outdated Silicon Valley Tactics

Forget what worked 15 years ago—this checklist compiles battle-tested strategies used by over 7500 companies launching successful products today.

These actionable steps will save you months of planning and dramatically boost your chances of success.

Get your GTM Checklist Now!

This checklist is a brilliant fit...

If you are a founder, startup, product manager or a marketing expert launching products and services, and:

  1. Have no time to read 200-page books ⏳
  2. Never finish the 20+ hour long online courses 🥱

But instead want to go straight into action and get shit done - then the 100-Step GTM Checklist is a perfect fit for you!

Trusted by Leading GTM experts

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Jim Huffman, GrowthHit

“Maja has done it again! This list is a game-changer for growth marketers, offering a comprehensive, actionable guide covering every aspect of a go-to-market strategy. It is invaluable for both seasoned marketers and newcomers, making it an indispensable tool for refining go-to-market efforts and achieving success. Highly recommended!“

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José Carlos Cortizo, Product Hackers

“If I had had this before launching many of my projects, I would have achieved better results while saving a lot of time and resources along the way. Highly recommended for any startup seeking Product-Market Fit or in the growth phase.“

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Lusine Sargsyan, Userpilot

“Maja’s work is simply incredible, I can't help but admire her dedication to providing value at every turn. Trust me when I say this - with Maja's GTM Strategist and checklist in hand, you practically have all you need to launch a product successfully. Thanks for making our lives easier :)”

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Jamie Reynolds,The Product Coach

“I recommend Maja to every single founder and product team that I work with. I would eat her book if it would help me absorb her amazing GTM lessons faster. Using the frameworks & guides in her 100-step checklist gives you the ability to rapidly put her lessons into practice.“

Get your Go-To-Market Checklist now!

Step-by-Step guide: from Pre-Launch to Explosive Growth

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Go-To-Market Checklist

$97

$147

done

100+ checkpoints from pre-launch to scaling phase

done

14 pre-launch checkpoints

done

12 launch checkpoints

done

15 after-launch checkpoints

done

21 scaling checkpoints

done

Ready-to-use on all devices

done

Lifetime access

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14-day money-back guarantee

Free Bonus

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60-minute Power Hour Video

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GTM Consulting

$2950

$3950

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4 weeks of personalized consulting to solve your GTM case

done

4x individual 90-minute power sessions

done

Personalized Go-To-Market roadmap

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My checklist has helped more than 7500 business owners plan & execute their GTM strategy.

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It even comes with a Money-Back Guarantee

I'm confident that the 100-Step Go-To-Market Checklist will drastically help you with your next launch. And I also understand the importance of having peace of mind. That's why I'm giving you a no-questions-asked 14-day money-back guarantee. If, for whatever reason, you feel this Checklist isn't for you, simply message my team. We'll refund 100% of your money, immediately, with zero strings attached.
Your success and happiness are my top priority.

Who am I and why can you trust me?

Advisor & Mentor (+650 inc. Fortune 500 companies) 🧭
A smiling blonde woman, Maja Voje, with glasses speaking into a microphone. She's wearing a dark green top and standing in front of a screen or display with blue icons. The setting appears to be a presentation or conference.
On a mission to help 10,000 teams to cross the chasm.

Maja Voje spent 11 years in growth and marketing, working with companies like Google, Rocket Internet, Bayer, and Heineken, along with more than 650 startups.

She came across so many founders who get caught up in overthinking which turns into months and months of wasted time.

That's why she created a 100-step Go-To-Market checklist that will help you stay focused, reach product-market fit faster and scale efficiently.

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Get the checklist now!
Maja Voje

Maja Voje

Best-selling Author, Advisor & Mentor

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