GTM Strategist
These are the tools my team and I actually use, day in and day out, to run GTM Strategist and our client work.
This is just what’s in our stack right now and what I recommend - this list is intentionally short and focused.
I update this list regularly, so bookmark it if you want the real read on what’s worth using.
Last updated: October 2026.
AI Assistants
Claude
Our main AI stack for content, GTM systems, and workflow automation
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Claude Code
Coding and skills/workflow building
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ChatGPT
Quick research and drafting
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Cursor
AI coding editor - this is what I use for running Claude Code in the terminal
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Codex
OpenAI's coding agent for writing, testing, and shipping code
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Productivity
Miro
Visual collaboration with the team - all my ideation, strategy workshops, and design mockups happen here
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Granola
Meeting notes and transcripts
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Wispr Flow
Voice-to-text dictation that just works and makes my work so much faster
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Notion
Docs, knowledge base, content calendar
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Figma
Product and content design - all my infographics are made here
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Agentic GTM
Clay
Data enrichment and GTM engineering workflows
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Viktor
The AI employee that lives in Slack (or Teams)
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Ploy
The marketing platform that turns your website into a growth engine
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Primer
Target your ICP across LinkedIn, Meta, Google, Reddit, and more
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Ahrefs
SEO, AEO, keyword and prompt research
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FullEnrich
Call your prospects before anyone else
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HubSpot for Startups
The GTM engine that grows with you - see if you qualify for 90% off
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HeyReach
LinkedIn outreach automation
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Exa
AI-native search API built for agents and research
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Instantly
Cold email outreach
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