GTM Strategist
These are the tools my team and I actually use, day in and day out, to run GTM Strategist and our client work.
This is just what’s in our stack right now and what I recommend - this list is intentionally short and focused.
I update this list regularly, so bookmark it if you want the real read on what’s worth using.
AI Assistants
Claude
Our main AI stack for content, GTM systems, and workflow automation
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Claude Code
Coding and skills/workflow building
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ChatGPT
Quick research and drafting
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Cursor
AI coding editor - this is what I use for running Claude Code in the terminal
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Codex
OpenAI's coding agent for writing, testing, and shipping code
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Productivity
Miro
Visual collaboration with the team - all my ideation, strategy workshops, and design mockups happen here
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Granola
Meeting notes and transcripts
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Wispr Flow
Voice-to-text dictation that just works and makes my work so much faster
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Notion
Docs, knowledge base, content calendar
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Figma
Product and content design - all my infographics are made here
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Agentic GTM
Attio
AI-native CRM that keeps itself tidy
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Clay
Data enrichment and GTM engineering workflows
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Viktor
The AI employee that lives in Slack (or Teams)
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Hyperagent
For building AI GTM agents
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Cello
Referral and affiliate growth
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Instantly
Cold email outreach
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HeyReach
LinkedIn outreach automation
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Ahrefs
SEO, AEO, keyword and prompt research
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Exa
AI-native search API built for agents and research
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